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Parks Associates: More Than 40% of Broadband Households in Germany and Spain Own a Smart TV

DALLAS, TX — (Marketwired) — 09/30/14 — from Parks Associates shows more than 40% of broadband households in Germany and Spain own a smart TV, while U.K. adoption of smart TVs is 33%. Parks Associates will address the changing landscape for connected CE, pay TV, and OTT services at the ninth-annual , 18-19 November in Amsterdam at the Mövenpick Hotel.

Parks Associates– latest European consumer research also reveals 54% of Spanish and 38% of U.K. and German broadband households connect a PC to the TV.

“European consumers continue to seek ways to watch online content on TV,” said , Director, Research, Parks Associates. “Google–s Chromecast has recently launched in several European markets, and the use of PC-to-TV connections is far higher in Europe than in the U.S. Unfortunately, this approach has produced a fragmented user experience. Players in the video market, including pay-TV providers, have a real opportunity to differentiate themselves via a compelling, easy-to-use, unified user experience for consumers.”

finds 54% of broadband households in Germany and more than two-thirds of broadband households in Spain and the U.K. have a connected CE device connected to the Internet. These connected devices include smart TVs, Blu-ray players, gaming consoles, set-top boxes, DVRs/PVRs, and streaming media devices.

on OTT and pay TV will address business models, consumer trends, and new partnerships:

Pay TV, Connected CE, and Broadband in 2020
Future of the Home Gateway: Entertainment and More
Future for TV Everywhere and OTT Services
Tomorrow–s Interfaces, Control, and Content Discovery
The Path to 4K Content and Services

Sponsors include Arrayent, Icontrol Networks, Tyco, ROC-Connect, Verisure, Amdocs, INSTEON, Qualcomm, ULE Alliance, Z-Wave, Ayla Networks, Zipato, AlertMe, MiOS, and Support.com. Keynote speakers include executives from Sky Deutschland and Icontrol Networks.

For more information or to register, visit

CONNECTIONS Europe, produced by Parks Associates, is an executive conference focused on the connected home ecosystem and the Internet of Things as it relates to the connected consumer. Follow the event on Twitter at @CONNECTIONS_EU and #CONNEU14.

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Holly Sprague
Parks Associates
720.987.6614