SAN FRANCISCO, CA — (Marketwired) — 09/23/14 — , the world–s leading SaaS enterprise innovation management provider, has appointed industry veteran Kevin Cochrane as the company–s new Chief Marketing Officer to accelerate global sales and marketing expansion. Over the past 12 months, Mindjet has gained significant velocity in its enterprise business, signing over 30 new enterprise customers to its innovation management platform, SpigitEngage — including Teva Pharmaceuticals, Cisco, and DTE Energy.
Cochrane is responsible for Mindjet–s overall global marketing efforts, including brand marketing, demand generation, product marketing, public relations, community engagement, and customer experience. Prior to joining the Mindjet team, Cochrane held several senior executive roles, serving as Chief Marketing Officer at OpenText and VP of Product Marketing at Adobe Systems Inc. in the Digital Marketing Business Unit. Cochrane began his career as one of the initial pioneers of the Web Content Management (WCM) industry as the first business hire at Interwoven, which subsequently secured its place in software history with its 1999 IPO. In his role at Mindjet, Cochrane brings a proven ability to scale marketing globally in order to support rapid sales growth, and drive category leadership in the white-hot emerging technology markets.
“Mindjet is becoming a proven leader in enterprise innovation management and one of the fastest growing, internally innovative companies in the world,” said Cochrane. “I look forward to working with the team and building on my past experience to keep accelerating Mindjet–s momentum through powerful marketing programs, customer engagement, and strategic execution that fully intertwines customer needs and product development.”
Cochrane is particularly excited to be working with top-tier clients such as Cisco and UnitedHealth Group, as he is confident these organizations are in an ideal position to drive innovative change in their respective industries.
“All of us are thrilled about the addition of Kevin to the team,” said Scott Raskin, CEO at Mindjet. “Kevin–s talent and expertise will not only aid in the acceleration of Mindjet–s tremendous growth plans, but provide a structured, unmatched foundation for our global marketing efforts.”
Mindjet is committed to enterprise innovation excellence. We provide the first software platform with the capability to drive repeatable business innovation at scale. Millions of people, as well as 83% of the Fortune 100, use Mindjet–s enterprise-ready innovation management and productivity suite, featuring SpigitEngage and MindManager. We enable the world–s leading brands to build and manage sustainable innovation programs with social dynamics, purposeful collaboration, crowd science, and analytics to surface and develop the best ideas and bring them to market. Mindjet is headquartered in San Francisco with offices throughout the US, UK, France, Germany, Japan, and Australia.
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