SANTA CLARA, CA — (Marketwired) — 09/18/14 — In a major leap forward for gaming, NVIDIA (NASDAQ: NVDA) today introduced the first high-end products based on its Maxwell chip architecture — the new GeForce® GTX 980 and 970 GPUs — delivering unmatched performance, major new graphics capabilities and twice the energy efficiency of the previous generation.
Maxwell is the company–s 10th-generation GPU architecture, following . The engine of next-generation gaming, it solves some of the most complex lighting and graphics challenges in visual computing.
Its new Voxel Global Illumination (VXGI) technology enables gaming GPUs for the first time to deliver real-time dynamic global illumination. Scenes are significantly more lifelike as light interacts realistically in the game environment — resulting in deeper levels of immersion for gamers.
And a range of new technologies — including multi-frame sampled antialiasing (MFAA), dynamic super resolution (DSR), VR Direct and extremely energy-efficient design — enable Maxwell-based GTX 980 and 970 GPUs to render frames with the highest fidelity at higher clock speeds and lower power consumption than any other GPU in their class.
“Maxwell has been years in the making, inspired by our gamers, and created by the best minds in 3D graphics,” said Jen-Hsun Huang, NVIDIA–s co-founder and chief executive officer. “Its extraordinary performance, efficiency and technologies will empower developers to do their finest work and delight gamers worldwide.”
Realistic lighting is among the most challenging problems faced in real-time graphics. Simulating both direct and indirect lighting, such as reflections for dynamic scenes, has to date been too computationally demanding for GPUs beyond those available to professionals. Game developers have been forced to use lighting tricks that compromise scene realism.
Maxwell overcomes these limitations, combining the performance and programmability required to model both direct and indirect light sources. It does so by deploying VXGI, a new NVIDIA technique to accurately depict indirect lighting, including diffuse lighting, specular lighting and reflections.
VXGI is being added to , the world–s most advanced game graphics library, so developers can build future games with dynamic environments filled with rich, natural lighting and breathtaking realism. It is being integrated into popular games engines like Unreal Engine 4, and will be available to developers later this year.
“We–ve been on a journey for more dynamic and realistic lighting in the game industry, and VXGI is the next big step in that journey,” said Halldor Fannar, chief technology officer of CCP Games. “By offering real-time, dynamic indirect lighting, VXGI is a generational leap forward.”
NVIDIA engineers have given the GTX 980 and 970 a further performance boost with a new technique called multi-frame sampled anti-aliasing (MFAA), which leverages new capabilities in Maxwell GPUs.
MFAA varies the anti-aliasing sample patterns across pixels both within an individual frame and between multiple frames. It then uses a newly developed synthesis filter to produce the best image quality and does so faster than conventional anti-aliasing. For gamers, MFAA yields image quality approaching that of 4xMSAA at the cost of 2Xmsaa — enabling titles to run faster while maintaining high levels of image quality.
The GeForce GTX 980 and GTX 970 GPUs can deliver a higher fidelity gaming experience even for those playing on standard 1080p displays. With Maxwell–s Dynamic Super Resolution (DSR) technology, games can be rendered at 4K or other high-end resolutions and then scaled down to the native resolution on the user–s display using a 13-tap Gaussian filter. The resulting image is much higher quality than simply rendering directly to 1080p.
DSR is automatically enabled through , an NVIDIA application that automatically optimizes game settings for peak performance, downloads the latest drivers, and enables game streaming and in-game action capture. Gamers can turn on DSR and enjoy high-fidelity gaming with a single click of a button — without having to upgrade their monitor.
To deliver on the immersive potential of virtual reality (VR), games require high frame rates and low latency. VR Direct technology incorporates a number of new features to increase performance, lower latency and increase compatibility for VR headsets. These features include:
VR SLI — provides heightened performance on virtual reality devices where multiple GPUs can be assigned a specific eye to render the stereo images faster.
Asynchronous Warp — cuts latency in half and quickly adjusts images as gamers move their heads, without the need to re-render new frames.
Auto Stereo — improves game compatibility for VR devices, such as Oculus Rift, and allows users to play games on select headsets that weren–t originally designed for VR.
“We built Unreal Engine 4 using NVIDIA–s Kepler architecture but the GTX 980 and 970 GPUs, based on the new Maxwell architecture, are the most powerful, efficient GPUs for creating scenes of unprecedented detail across PC and VR experiences right now,” said Tim Sweeney, founder and CEO at Epic Games. “Our developers are pushing the graphical high end with Maxwell GPUs.”
The NVIDIA GeForce GTX 980 and GTX 970 GPUs are now available from the world–s leading add-in card suppliers, including ASUS, Colorful, EVGA, Gainward, Galaxy, Gigabyte, Innovision 3D, MSI, Palit, PNY and Zotac. Partner participation will vary by region. Pricing is expected to start at $549 for the GTX 980 and $329 for the GTX 970.
The GeForce GTX 980 and 970 GPUs will also be sold in fully configured systems from leading U.S.-based system builders, including AVADirect, Cyberpower, Digital Storm, Falcon Northwest, Geekbox, IBUYPOWER, Maingear, Origin PC, Puget Systems, V3 Gaming and Velocity Micro, as well as system integrators outside North America.
For more information on the GeForce GTX 980 and 970 GPUs, visit . The hosts the entire lineup of GeForce product photos.
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Since 1993, (NASDAQ: NVDA) has pioneered the art and science of . The company–s technologies are transforming a world of displays into a world of interactive discovery — for everyone from gamers to scientists, and consumers to enterprise customers. More information at and .
Certain statements in this press release including, but not limited to, statements as to: the performance, benefits, pricing and availability of the GeForce GTX 980 and 970 GPUs; and the impact and benefits of Maxwell architecture and GeForce Experience are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Important factors that could cause actual results to differ materially include: global economic conditions; our reliance on third parties to manufacture, assemble, package and test our products; the impact of technological development and competition; development of new products and technologies or enhancements to our existing product and technologies; market acceptance of our products or our partners– products; design, manufacturing or software defects; changes in consumer preferences or demands; changes in industry standards and interfaces; unexpected loss of performance of our products or technologies when integrated into systems; as well as other factors detailed from time to time in the reports NVIDIA files with the Securities and Exchange Commission, or SEC, including its Form 10-Q for the fiscal period ended July 27, 2014. Copies of reports filed with the SEC are posted on the company–s website and are available from NVIDIA without charge. These forward-looking statements are not guarantees of future performance and speak only as of the date hereof, and, except as required by law, NVIDIA disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.
© 2014 NVIDIA Corporation. All rights reserved. NVIDIA, the NVIDIA logo, GeForce, GeForce Experience, GeForce GTX, Kepler, Maxwell and NVIDIA GameWorks are trademarks and/or registered trademarks of NVIDIA Corporation in the U.S. and other countries. Other company and product names may be trademarks of the respective companies with which they are associated. Features, pricing, availability and specifications are subject to change without notice.
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Bryan Del Rizzo
Senior PR Manager
NVIDIA Corporation
(408) 486-2772
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