NEW YORK, NY — (Marketwired) — 09/17/14 — Veenome, the video data and intelligence platform, today announced it will provide enhanced features to –s video quality and ad authentication product, DV Video+. Veenome technology will be incorporated into DV Video+ to further enhance its video content analysis and engagement metrics. Customers will benefit from the rich insights they will glean with robust video content avoidance categories to manage their brand–s video campaigns.
“At Veenome we are committed to ensuring the best brand protection & providing the best viewability tools available today. Because, in today–s world, you can never be too sure where and how your videos are being distributed. It is critical for advertisers to have the best possible data in real-time, before, during and after their campaign runs. Combining our technology with DoubleVerify market leadership allows us to provide the widest range of content detection and analysis,” explained Kevin Lenane, CEO of Veenome.
Veenome analyzes videos on web pages and sites for content, brand safety, and viewability. This is done automatically and efficiently, at huge scale so that millions of videos may be analyzed easily. Veenome detects any kind of video on a page or domain and determines if the video is brand safe, and what exactly the category of the content is, using proprietary and patent-pending algorithms. The company also extracts viewability information, like player size and position as well as data attributes like muting state of the video, auto-play state, page content and language. For more information, visit .
DV is the proven market innovator with the technology and insights that assure brand performance and effectiveness for the world–s largest digital advertisers and media platforms. DV provides media transparency and accountability to deliver the highest level of impression quality for maximum advertising performance. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital ecosystem that help build a better industry. Learn more at .
Media Contact:
Scott Meaney
WISE PR
212-777-3231
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