Stuttgart/Moscow, 14.05.2014. As part of the international expansion of its partner network InBetween has signed a partner agreement with Axoft JSC, a leading Russian distributor. InBetween‘s Dynamic Publishing solution is now also available in Russia as well as in a number of CIS countries. Axoft is a supplier and distributor of more than 1000 software manufacturers. Headquartered in Moscow, Axoft has its offices in more than 30 cities of Russia and a partner network consisting of more than 6000 companies. As a result, Axoft has everything it takes to best support software providers in developing new distribution channels: apart from consulting, joint presale, authorized training courses this also includes support in the conception and execution of special marketing campaigns.
„The Russian market provides very good conditions for us because the use of Dynamic Publishing solutions is still at its beginning. By replacing their often completely manual processes with an automated production of catalogues and marketing material, Russian companies can now take advantage of the full potential of cost savings and competitive advantages from improved time-to-market,“ says Alexander Dressler, managing director at InBetween Deutschland GmbH. „We are happy that we have found with Axoft a partner that can draw on very good market knowledge and many years of experience with software solutions.“
“Thanks to our well-developed partner network we are able to provide software manufacturers with a unique go-to-market strategy“ adds Evgeniy Kurtukov, Head of Software Sales Support for Axoft. „At the same time, with every new software solution that we add to our portfolio we create new revenue streams for our resellers. InBetween has been synonymous with high performance dynamic and database publishing for more than 20 years. Thanks to our new partner’s experience we are able to provide customers with a proven solution, which will help them to fully automate publishing process, create marketing and sales materials easily and fast in a variety of languages and in all kinds of output formats. Axoft’s portfolio has been supplemented with a new, interesting product, and we look forward a mutually beneficial cooperation.“
You must be logged in to post a comment Login