NEW YORK, NEW YORK — (Marketwired) — 11/25/13 — , the leading provider of technologies, today released four shopper types that retailers should look out for this Black Friday season. With the classification of these personas, retailers have a significant opportunity to target, understand and engage with each shopper type on an ongoing basis in order to continuously drive sales.
As Black Friday and Cyber Monday merge into a single sales event and with the growing popularity of shopping, couponing and social media activities on mobile devices, the purchasing habits, attitudes and preferences of consumers are quickly shifting. The following shopper types are an example of how retailers must continuously listen to their core customer base in order to understand their changing wants and needs.
To understand the fluctuating attitudes and behaviors of consumers, including their shopping habits, retailers need to maintain an ongoing dialogue with their target customers for insights. As a result, retailers can better know their buyers and cater to the group accordingly. Customer engagement technology, such as , enables retailers to engage with large groups of customers for feedback that helps them develop targeted products and services.
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Modern Day Mom – Will shop in stores but loves her mobile coupons
Millennial Generation Shopper – Impulsively buys online while staying put
Mobile Tech Embracer – Also known as the in store mobile shopper
Single Cyber Male – Loves to shop online and spends just as much on himself
For a visually friendly version of the four shopper types, please check out the accompanying infographic above or here: .
Methodology
On November 8, 2013, conducted a survey using the company-s proprietary research panel, Springboard America, to measure the opinions and perceptions of 1,006 Americans, ages 18 and over through an online questionnaire to determine whether Americans planned on shopping during the upcoming Black Friday/Cyber Monday holiday sales event. The total sample size of this study yields a margin of error of +/- 3.1% 19 times out of 20. Data reported is based on Americans who plan on shopping this Black Friday and/or Cyber Monday. For complete survey methodology, including weighting variables, please contact .
About Vision Critical
is the world-s leading provider of , currently supporting over 650 brands worldwide. We build software and provide comprehensive services that empower organizations to engage groups of customers and stakeholders on a continuous basis for the express purpose of extracting and managing insight to drive better, faster decisions. Learn more about the fastest-growing solution in market intelligence, meet our global partners and view our client stories at . Follow us on Twitter at .
Contacts:
Media Contact
Jenny Smelyanets
212.402.8238
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