TORONTO, ONTARIO — (Marketwired) — 11/25/13 — has been selected as the inaugural technology partner of , the new Performing Arts and Innovation Centre scheduled to open autumn 2014 at Bangor University in North Wales. The area-s most ambitious project in a generation, Pontio will have artistic vitality and innovation penetrating through every corner of the Centre — from programming to ticketing. AudienceView-s e-commerce solution will manage the entire service experience and enable customers to purchase tickets via social media, mobile and traditional channels.
“As a brand new Centre, it is imperative that we connect meaningfully with students and the wider community, showcase relevant programming and provide new ways to access tickets,” said Dewi Hughes, Executive Director of Pontio. “AudienceView-s modern technology will allow us to engage with our audiences and integrate ticketing with social media so that they can share their excitement in a familiar medium, reserve seats for friends, and help create a buzz on campus for upcoming events. It is important for us to have the ability to implement this functionality as a fully bilingual ticketing service. We also hope to use AudienceView to build a membership program that rewards all of our customers for their loyalty.”
In addition to social ticketing through AVTiki, Pontio plans to implement many features of the fully integrated AudienceView platform. The Centre will use AudienceView-s CMS to create a bilingual Welsh-English website, including a fully translated back office, and manage it using a single database.
Providing these features clinched the contract for AudienceView during a competitive selection process seeking to bring ticketing operations in-house and replace a third-party vendor used for campus events. Other systems in the market often require an outside vendor to address multiple languages.
Pontio is a brand new facility being built in north Wales and scheduled to open next autumn. It will be home to a mid-scale theatre, a studio theatre, a state-of-the-art 200-seat cinema, design and innovation centre, spacious lecture theatres, students union, social learning spaces, bar, cafe and more. The main theatre is the first of its kind in northwest Wales, boasting a flexible auditorium that transform from a 450-seat traditional proscenium-arch experience, to theatre-in-the-round, to standing-only gigs for more than 600 attendees. With seating for 120, the studio theatre is ideal for more intimate events, community-based activities and student societies. The design and innovation centre will boost the university-s cross-disciplinary teaching programs and encourage collaborative work between students, staff and local businesses.
“We are excited to be partnering with Pontio as they work to unveil their new cutting-edge facility featuring our innovative solution for venue operations,” said Mark Fowlie, CEO of AudienceView. “Our platform is flexible and updated regularly to incorporate new technology, which will meet Pontio-s needs now and in the future. We look forward to supporting the university-s strategic goals and to a successful, long-term partnership.”
About Pontio
Bangor University-s new arts and innovation centre Pontio (Welsh: to bridge) will open its doors in 2014. Pontio will be a world class Arts and Innovation Centre which will promote learning and research, create jobs and wealth in the City of Bangor, foster innovation and be at the heart of our local communities. It will be a cultural beacon for Wales and the Welsh language and will raise Bangor-s profile to promote investment and regeneration in north Wales.
Pontio is both a physical building and a wider concept. At the heart of the building will be a mid-scale, multi-functional theatre. This will be surrounded by numerous other performance spaces, including a studio theatre, rehearsal room and cinema, as well as an outdoor performance space. Along with its state-of-the-art Design Studio and White Box, Pontio will house new lecture theatres, improved Students- Union facilities and a variety of social learning spaces where people can meet, network and socialize. There will also be a range of licensed bars and cafes offering panoramic views.
Pontio is part-funded through the Welsh Government-s Strategic Capital Infrastructure Fund (SCIF), the European Regional Development Fund (ERDF) and the Arts Council of Wales.
About AudienceView
AudienceView provides a powerful, enterprise-level e-commerce solution to the entertainment industry, including commercial and not-for-profit arts organizations, regional ticketing agencies, arenas, film festivals, college athletics, professional sports teams, and race tracks. With customer relationship management (CRM) at the core, it ensures ticketing/e-commerce, marketing, fundraising, content management, venue management and business analytics are effectively integrated in a single, easy-to-use, web-based solution. Supporting over 550 venues across five continents, AudienceView operates seamlessly across traditional and next-generation environments – from physical box offices, kiosks and desktop computers to social media, mobile and tablet devices.
is the world-s first white-label, self-serve e-commerce and CRM solution. Developed upon the company-s widely deployed e-commerce platform, the innovative, cloud-based solution enables any business or brand to enter the emerging self-serve event management and ticketing market quickly, affordably and profitably. It provides more features and functionality than other currently available self-serve platforms.
For additional information please visit , or connect with the company on and .
Contacts:
Christine Payne
Primoris Group Inc.
+1 416.489.0092
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