NEW YORK, NEW YORK — (Marketwired) — 11/18/13 — Yappn Corp. (OTCBB: YPPN) (“Yappn” or the “Company”) is pleased to announce that Yappn.com (), has begun its global outreach program, introducing Yappn-s real time multi-language chat platform, available in almost 70 languages through a select group of test destinations around the world. The first pilot program has resulted in an increase of users by more than 1700% since the end of October.
Data results indicate that the number of user sessions / visits, average users both unique and returning, are all increasing as is the overall time spent on pages visited.
Commercially sponsored revenue pages, using Yappn Tools (tools.yappn.com) for entertainment and brands are among the most actively engaged pages, some reaching over 28 Minutes per user session. These pages are increasingly becoming “sticky” as users are able to view social media from Twitter, YouTube, Facebook, and other major social media platforms in multiple languages.
Yappn provides a “one stop” commercial solution for a brand-s global social media consolidation efforts, allowing consumption in multiple languages. The increased time spent on Yappn brand pages, which can be part of the Yappn network and / or be private labelled on their own digital platforms, allows companies to create additional engagement, commerce and interactive opportunities to further provide users with value.
Yappn is currently planning the launch of additional new, revenue driven feature sets. Each new feature set is built on a prime revenue driver for Yappn as it continues to work with clients and their agencies to develop new deployment tools and programs to reach an expanding global audience.
“Our philosophy that people around the world want to communicate with others globally about the same interests, not just with friends, is being supported by the data we are seeing. This bodes well for global business opportunities as we can, over time and with increased growth, start to interact and segment users who have “like attributes” in multiple languages and regions, not just domestically. This potential provides brands with the ability to expand and conduct revenue related activities on a worldwide scale,” commented David Lucatch Founder and CEO of Yappn.
The Yappn chat platform (chat.yappn.com) allows users to create and moderate discussion rooms based on interest topics where users can view content and chat in their native language in real time. Each user-s experience is individualized to their native language allowing a global free flow of communication without a language barrier. Revenue in the chat platform is driven by commercial branding and sponsorship programs, private chat boards and other upcoming upgrades in the future.
In the US alone, over 66 Million people, or 21% of the population does not speak English at home according to the 2011 Government Census. Internationally, in the past 10 years, English has been the 7th fastest growth language outpaced by key languages like Spanish, Mandarin, Portuguese, Arabic and Russian. Today, over 67% of all people on the Internet surf in a language other than English.
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About Yappn Corp. – corporate.yappn.com
Yappn provides people and brands the power to be social, conduct commerce and communicate freely without a language barrier. Creating successful digital programs in today-s changing global environment requires the ability to communicate in your customer-s language. Today, over 66 Million people in the US don-t speak at home and over 67% of worldwide online users surf in a language other than English.
Yappn Chat (chat.yappn.com) allows people to meet, chat, engage and consumer content based on their interests and not where they live, their friends or the language that they speak.
Yappn has developed cost effective unique and proprietary technology tools (tools.yappn.com) and services that create dynamic solutions that enhance a client-s social and media platforms. Yappn also provides complementary programming for Twitter, Facebook, YouTube, Instagram, Flickr, Pinterest and Tumblr.
While this sounds simple, creating a unique and dynamic social environment that transcends devices, platforms and languages takes a lot of experience and finesse. Yappn creates amplification for media messaging while increasing a global footprint all in real-time without the interference of cross language issues.
Our clients constantly think up unique ways to use Yappn that extends their growing social audience, while increasing brand engagement with today-s multi-lingual audience. We look forward to the growing need to support global amplification and provide our clients with the best services in the industry.
Intertainment Media Inc. (TSX VENTURE: INT)(OTCQX: ITMTF)(FRANKFURT: I4T) has a controlling interest in Yappn Corp.
Yappn Corp. is publicly in the US on the OTCBB – symbol “YPPN”
Forward Looking Information
Legal Notice and Safe Harbor Statement
This press release contains “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934. All statements, other than statements of historical fact, and those preceded by or that include the words “believes,” “expects,” “given,” “targets,” “intends,” “anticipates,” “plans,” “projects,” “forecasts” or similar expressions, are “forward-looking statements.” Although Yappn Corp.-s management believes that such forward-looking statements are reasonable, it cannot guarantee that such expectations are, or will be, correct. These forward-looking statements involve a number of risks and uncertainties, which could cause the Company-s future results to differ materially from those anticipated. Additional information regarding the factors that may cause actual results to differ materially from these forward-looking statements is available in the Company-s filings with the SEC including the Current Report on Form 8-K filed on April 3, 2013 and each subsequently filed Quarterly Report on Form 10-Q and Current Report on Form 8-K. The Company assumes no obligation to update any of the information contained or referenced in this press release.
Contacts:
Yappn Corp.
David Lucatch
Founder and CEO
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