.2013 – The worldwide personal and entry-level storage (PELS) market grew 2.9% year over year with 18.6 million units shipped in the third quarter of 2013 (3Q13), according to the International Data Corporation (IDC) Worldwide Personal and Entry Level Storage Tracker. Shipment values were flat year over year, declining -0.9% to $1.7 billion.
“The third quarter of 2013 brought continued shipment growth for the personal and entry-level storage market despite comparison with the strong quarter a year ago,” said Liz Conner, Research Manager, Storage Systems. “In 2012 the third quarter showed very strong growth as the PELS market went into recovery mode after the Thailand floods and resulting hard disk drive (HDD) shortage. The fact that the PELS market was able to build upon this, and show year-over-year growth points to the demand for PELS storage and the success vendors have had with newer products, such as higher speed interfaces, home NAS, portable drives, and business class products.”
HDD vendors continue to increase share in PELS units shipped, gaining 1.8 points year over year to grow to 74.5% market share. However the entry-level storage market continues to be dominated by the mainstream non-HDD vendors with 69.0% unit shipment market share, down 5.7 points year over year.
Market Highlights
The entry-level storage market experienced a decline in unit shipments, falling -6.8% year over year, based primarily on the 4-bay market. However, the entry-level market saw strong growth in the higher bay devices (6, 8, and 12 bays), which saw units shipped grow 11.1% year over year.
In 3Q13 the personal storage market saw flat growth in dual-bay products, where unit shipments were down -0.2% year over year. Single-bay personal storage devices remain the most popular choice, representing 97.1% of the personal storage units shipped in 3Q13.
Personal storage represents 98.9% of the PELS units shipped and 88.0% of the shipment value in 3Q13.
Technology Highlights
Form Factor – The 3.5″ form factor saw a decline of -12.3% year over year in units shipped, while the 2.5″ form factor saw units shipped increase 8.2% year over year. The 3.5″ form factor continues to give way to the more portable 2.5″ form factor, with 3.5″ losing 3.8 percentage points year over year.
Capacity Range – End users continue to migrate to higher capacity points to meet storage needs. In the 3.5″ personal storage market, 2 terabyte (TB) devices represented 50.6% of unit shipments in the quarter. For the 2.5″ personal storage market, 1TB devices captured 55.9% market share. For the entry-level market, capacity ranges are more varied due to multiple bays and vendors- ability to partially populate devices. However, 4TB devices hold the most market share with 28.1% of units shipped.
Interface – USB continues to be the interface of choice for the PELS market, growing units shipped 3.0% year over year. Ethernet remains the interface of choice for the entry-level market, capturing 84.0% market share. Thunderbolt continues to ramp up, posting a year-over-year shipment growth rate of 308.2%, albeit off a very small base.
Notes:
The PELS market includes storage products and solutions with a single bay through twelve bay configurations that are manufactured and marketed for individuals, small offices/home offices, and small businesses.
IDC defines Personal Storage as having 1-2 bays and Entry-Level Storage as having 3-12 bays.
IDC defines an HDD vendor as a vendor who manufactures their own hard disk drive, in addition to branded external storage.
IDC defines a Mainstream non-HDD vendor as a major PELS vendor who does not manufacture its own hard disk drives.
Data for the PELS market is reported for calendar periods.
For more information about IDC-s Worldwide Quarterly Personal and Entry Level Storage Tracker, please contact Liz Conner (lconner@idc.com).
About IDC Trackers
IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC-s Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly excel deliverables and on-line query tools. The IDC Tracker Charts app allows users to view data charts from the most recent IDC Tracker products on their iPhone and iPad.
Companies Covered:
PELs 88 & 100,South Australia
Regions Covered:
United States
Topics Covered:
Storage systems
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 49 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world-s leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com.
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