NEW YORK, NY — (Marketwired) — 11/05/13 — , the leading cross-platform media and entertainment intelligence and analytics firm, today announced the appointment of Holly Knill as its new Managing Director, International.
Knill will be responsible for continuing the expansion of Mediamorph-s international sales and customer growth as well as marketing strategy, product insight and alliances. Knill will be based in London and will report to Mediamorph CEO and Co-Founder Michael Sid.
With more than 15 years of experience and expertise as a business development and broadcast industry executive, Knill brings commercial strategy, content licensing and rights negotiations expertise across all platforms to Mediamorph. Most recently, Knill was responsible for BSkyB-s award winning Sky Go service and product development and strategy across numerous platforms and products. While at BSkyB, Knill was chosen by most influential person working in UK-s new television sector.
“Holly is a prominent media industry professional with deep understanding of the business and where it-s headed. She will prove to be a great asset to our team as she continues to strengthen and expand our international presence,” said Mediamorph Co-Founder and CEO Mike Sid.
Previous to being Product Development Director for OTT at BSkyB, Knill served as Business Development and Strategy Director at twofour54 in Abu Dhabi and Director of Content Strategy and Acquisition with Joost. Knill earned both a bachelors and postgraduate degree from the University of Auckland.
Mediamorph helps Media and Entertainment companies to prosper in a rapidly changing environment. We do this by collecting rights, performance and social data on an industry-wide scale. Then we provide tools on top of that data to automate our clients- operations, analyze the information and optimize business results. All major Hollywood studios, leading television networks and the largest video service operators use Mediamorph-s industry leading cloud-based platform to better understand their businesses and to operate more efficiently and effectively. For more information visit .
Media contact
Amanda Scaccianoce
WISE PR
212.777.2519
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