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Oracle Eloqua Honors Excellence in Marketing at the 2013 Markie Awards

SAN FRANCISCO, CA — (Marketwired) — 10/25/13 — ELOQUA EXPERIENCE — Oracle (NYSE: ORCL)

Big data, cloud, social and mobile technologies have changed the way modern marketers can target and engage customers, generate conversation and analyze results. To stay competitive, and capitalize on emerging marketing trends, modern marketers need to constantly leverage new, innovative technologies, while integrating modern marketing techniques that increase engagement, conversation and ROI. The 2013 Markie Awards recognize marketers who are demonstrating leadership in their respective industries with creative, innovative and effective campaigns that successfully utilize modern marketing techniques to deliver revenue to their companies- bottom lines.

To promote best practices and celebrate the accomplishments of modern marketers in an ever-evolving industry, Oracle Eloqua has announced the winners of the 2013 Markie Awards.

Now in their seventh year, the Markie Awards is an annual event that recognizes outstanding achievements in marketing across 19 categories, including marketing and sales alignment, social marketing, content marketing, marketing metrics and campaign creativity.

For the first time this year, a People-s Choice Award was added to honor the best video submission, as voted by more than .

The Markie Awards recognized for creative, innovative and effective modern marketing practices that delivered increased engagement, conversation and ROI.

Automation Outside the Box: The Dow Chemical Company

Best Alignment of Marketing and Sales: ADP®

Best Customer Lifecycle Program: OpenText

Best Lead Nurturing Program: Rockwell Automation

Best Lead Scoring Program: FIS

Best Social Campaign: Twitter

Content is King: LifeSize, a division of Logitech

Data Clean House: Blue Coat Systems

Event Nirvana: Adaptive Planning

Extraordinary Email: Dell Inc.

Fresh Start: Chicago Bears Football Club

Integration Innovation: Lexalytics, Inc.

Marketing Automation Rookie of the Year: ZirMed

Marketing Center of Excellence: Thomson Reuters Governance, Risk and Compliance

Metrics That Matter: Huddle

Modern Marketing Leader of the Year: Hubertus Devroye, The Dow Chemical Company

Most Creative Marketing Campaign: Nitro

Sales Impact: Kronos Incorporated

People-s Choice Award; Best Video Submission: Intel

“Every year we are impressed with the creativity and results these marketers achieve to help their companies exceed revenue targets, drive customer acquisition and foster customer retention,” said Kevin Akeroyd, SVP, Oracle Eloqua. “The winners of the 2013 Markie Awards are all leading their respective fields and are true Modern Marketers. We at Oracle Eloqua are proud to recognize these teams for their accomplishments and we celebrate their outstanding achievements.”

Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NYSE: ORCL), visit .

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

Susie Penner
Oracle
+1.650.506.1973

Simon Jones
Blanc & Otus
+1.415.856.5155

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