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Metamarkets Appoints Former Criteo Managing Director Jacob Ross as Chief Revenue Officer

SAN FRANCISCO, CA — (Marketwired) — 10/15/13 — the leader in real-time analytics for digital advertising, today announced the appointment of Jacob Ross as Chief Revenue Officer. Ross joins the company from Criteo, where he served as Managing Director, North America. As CRO, Ross is responsible for developing and executing Metamarkets- global revenue strategy. He is the third ad tech veteran to join the company-s executive team .

Said Mike Driscoll, Metamarkets- CEO, “At Criteo, Right Media and Demand Media, Jacob developed a deep understanding of the programmatic advertising space and a track record of building strong sales and client service organizations. Metamarkets is thrilled to have his expertise and vision as we move the company into its next phase of growth.”

As Criteo-s Managing Director, North America, Ross grew the company-s US offices to a team of more than one hundred people serving 400 top retail and travel advertisers. Previously, he served as VP of Advertising Platforms at Demand Media, overseeing operations and monetization for the company-s 60+ properties. Before that, Ross was Director of Business Development for The Right Media Exchange, a Yahoo! Company, where he led strategic partnerships with agencies, advertisers and major publishers. He graduated with honors from Reed College with a BA in Russian History and Literature.

“The ability to extract real-time insights from massive amounts of data isn-t just a luxury in the programmatic ad space — it-s a necessity,” said Ross. “Metamarkets- solution empowers anyone to do this quickly, efficiently, and without a PhD in data science. I-m excited to join the team and I look forward helping them bring this powerful and unique platform to market.”

Metamarkets is a real-time analytics platform for the digital advertising space. The company gives exchanges, SSPs, DSPs and ad networks the ability to visualize programmatic trends & opportunities as they happen and the freedom to focus on building deeper client relationships instead of software. OpenX, MoPub and dozens of others rely on Metamarkets to better serve their clients. The company has offices in San Francisco and New York, and is backed by Khosla Ventures, IA Ventures, Village Ventures, and True Ventures. For more information, visit or follow us at .

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