BA Insight Appoints Massood Zarrabian as Chief Executive Officer

BOSTON, MA — (Marketwired) — 10/08/13 — , a leading global provider of unified information access solutions, today announced that it has appointed Massood Zarrabian as its Chairman of the Board and Chief Executive Officer. Mr. Zarrabian is a veteran of the software industry with a track record of building and growing profitable, venture funded software companies.

“The Board of Directors extensively and carefully reviewed numerous candidates over a six-month period,” said Philip Eliot, Principal at Paladin Capital Group. “Massood-s ability to grow companies, build trusting relationship with investors, customers and employees, and maximize organizational performance was most impressive. He will be integral to BA Insight-s future success.”

Mr. Zarrabian joins BA Insight after serving as Chairman and Chief Executive Officer of Certeon, a provider of virtual network optimization solutions. Previously, he served as President and CEO of OutStart, a provider of knowledge management solutions which was acquired by Kenexa. Prior to joining OutStart, Mr. Zarrabian served as President and CEO of ServiceSoft Technologies, where he led the company-s successful merger with Broadbase Software.

“I am honored to have the opportunity to work with an extraordinary group of experts who have shaped the industry, and have a successful track record of delivering valuable solutions to our customers,” said Mr. Zarrabian. “Our customers have implemented powerful search-driven applications, rapidly, at a fraction of the cost, time and risk of traditional alternatives; anytime you can save buyers cost and shrink time-to-value, you have defensible competitive advantage.”

Nate Lentz, a Managing Partner at Osage Venture Partners said, “Our continued investment in BA Insight reflects our confidence in the ability of BA Insight-s platform to revolutionize how information is accessed in the enterprise. I am pleased that Massood has joined BA Insight and look forward to working with him.”

“Massood is a proven leader with deep expertise in successfully growing and scaling software companies,” said Todd Pietri, a General Partner at Milestone Venture Partners. “With a unique blend of strategic and operational skills, we are convinced that Massood will have meaningful impact on BA Insight and will help us capitalize on our tremendous opportunity in the Unified Information Access market.”

BA Insight enables organizations to rapidly implement powerful search-driven applications at a fraction of the cost, time, and risk of traditional alternatives. The BAI Knowledge Integration Platform provides automatic classification and metadata generation, connectivity to a wide variety of content systems, and deep and broad set of capabilities that unify information presentation and provide very rich user experiences. It can work as a comprehensive solution or be implemented with a phased approach to meet the growing needs of your organization. We serve visionary organizations like Accenture, Australia Department of Defence, Bayer, Exxon Mobil, Ford Motor Company, Franklin Templeton, Green Mountain Coffee, Harvard University, Pfizer, Rio Tinto, The Procter & Gamble Company, U.S. Army, and the U.S. Department of Veterans Affairs helping them surpass their expectations.

Corporate Communications Manager
BA Insight

646-786-8556

VP of Marketing
BA Insight

646-786-8562

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