SUNNYVALE, CA and PUNE, INDIA — (Marketwired) — 10/04/13 — Dhingana (), India-s leading music streaming service and the largest Indian music streaming service globally, announced today that it has crossed 9 million monthly active unique users around the world. Over 75% of these monthly unique users access Dhingana-s 1-million strong song library from their mobiles devices; a 200% growth year-over-year. Dhingana has been downloaded over 6-million times across their leading apps on Android, iOS, Windows 8, BlackBerry, Nokia, Amazon Kindle platforms.
With 50% of its monthly active unique users coming from outside of India, Dhingana-s growth is truly global. 2.5 million of Dhingana-s unique users access it from US and 1 million access it from Europe & UK. This has positioned the company as the top Indian music streaming company around the world.
“Dhingana-s growth is majorly driven by virality and organic traffic via social engagements. We don-t spend on marketing thereby making our user acquisition highly cost effective. Our user engagement and retention is excellent which further benefits our unit economics,” said Rohit Bhatia, CEO of Dhingana. “Invigorated by our recent advancements on our streaming platform, we are on track to surpass 10 million monthly active unique users somewhere between Diwali, the Indian festival of lights and Christmas.”
Dhingana offers an extensive library of music across 42 languages and genres, including Hindi, Punjabi, Marathi, English, Tamil, Telugu, Kannada, Gujarati, Assamese, Devotional, Ghazals and several others.
Dhingana recently announced the launch of its premium subscription service, Dhingana Gold, where users can enjoy unlimited downloads, ad-free listening, HD quality songs, offline listening and a library of over 1-million songs. Dhingana Gold is an in-app purchase within Dhingana-s free iOS application and costs $1.99 per month in India and $3.99 outside India. Download Dhingana on iTunes today.
Dhingana is available on the Desktop Web, Mobile Web and as a native application across all major platforms like iOS, Android, Windows 8, Windows Phone 8, BlackBerry, Nokia and Amazon Kindle.
For more information on Dhingana, visit
Dhingana is the leading streaming music service for Bollywood and Indian music worldwide. Launched in 2007, Dhingana now reaches millions of users globally, providing access to an extensive library of music in 42 languages licensed from global, national and regional Indian brands like T-Series, Saregama, Yash Raj, Sony Music and Universal Music. Dhingana is available on the Web, mobile Web and as an app for iPhone, iPad, BlackBerry, Android, Windows, Kindle and Nokia devices. The company has offices in Pune, India and Sunnyvale, California, and is backed by Helion Venture Partners, Inventus Capital Partners and Lightspeed Venture Partners. For more information, please visit .
Jessica Hasson
You must be logged in to post a comment Login