DALLAS, TX — (Marketwired) — 10/02/13 — finds 34% of Google Chromecast owners stream video content from Hulu to their TV set every day. The same research found 43% of Chromecast owners stream Netflix to their TV set on a daily basis, a feature heavily promoted during the device-s introduction. The finding underscores the desire by consumers to watch content on their preferred screen and the challenges of licensing content in the digital world.
“Chromecast is giving people in Hollywood headaches right now,” said , director, Consumer Analytics, Parks Associates. “All the wrangling over licensing restrictions doesn-t mean much if consumers can simply circumvent them.”
explain that content providers typically license movies and TV programs for viewing on specific “screens” such as a TV, computer, tablet, or mobile phone. Google-s latest, “screen-shifting” device complicates matters by allowing the consumer to move content from one screen to the next.
“Google Chromecast is making it easier for consumers to circumvent screen restrictions,” said. “For example, the content from the premium Hulu Plus service is available for viewing on a TV set, but content from the free Hulu service has been technologically constrained to computers. But among those watching Hulu monthly on a TV set via a Chromecast device, roughly 50% are using only the free services from Hulu.”
Parks Associates is offering access to the new, special research . Non-subscription clients can get the report at no additional cost if they purchase a or before October 16. Parks Associates recently released the Market Focus “,” and two upcoming titles are “TV Everywhere: Use & Authentication” and “Consumer Segmentation: Who is buying CE in this Economy?”
For more information, visit or contact , 972-490-1113.
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.
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Holly Sprague
Parks Associates
720.987.6614
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