LOS ANGELES, CA — (Marketwired) — 09/24/13 — Liquipel LLC (), the industry leader in Watersafe technology and producer of impact-resistant Skins, and international EDM star Steve Aoki today announced a partnership to cross-promote each other-s brands and lines of business.
Named the highest-grossing dance artist in North America in June of 2012, Aoki also oversees his own label, Dim Mak Records, which has released music from The Bloody Beetroots, Bloc Party and other well-known artists. Aoki launched his Dim Mak Collection clothing line in 2006 and is a founding partner in the Sol Republic headphone company. As well as ranking as one of the Top 20 DJs in the world by internationally renowned DJ Mag, his 2011 album, Wonderland, was nominated for a Grammy in the Best Electronic/Dance category.
“I-ve had too much expensive equipment damaged by sprayed champagne and spilled water,” said Aoki. “Getting my equipment, smartphone and headphones treated by Liquipel has been one of the smartest moves I-ve ever made. I-m equally excited to be working with them to help spread the word about this amazing technology.”
Liquipel-s patent-pending process creates a liquid-repellant coating that is microscopic and will outlast treated devices because the coating fuses at the molecular level. Liquipel is virtually untraceable and will not affect, nor compromise the look, feel and performance of the device. Liquipel-s new Skins act as literal shock absorbers for devices while also maintaining a smooth, glass-like surface. The film itself is a hybrid of many of the best components found within other protective materials, including from the military.
“We are thrilled to welcome Steve to the Liquipel team,” said Jason Winkler, Liquipel-s vice president of marketing. “As a leader in areas as diverse as music, fashion, restaurants and online, he brings an immense creative energy to our efforts in promoting a no-limits lifestyle free from boundaries.”
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STEVE AOKI is a Grammy-nominated international producer/DJ, electronic dance music entrepreneur, and founder of the trendsetting record label, events/lifestyle company and apparel line, Dim Mak. Since launching in 1996, Dim Mak has broken bands such as Bloc Party, The Bloody Beetroots, Klaxons and The Gossip through deftly marketed single and full-length releases, and now has nearly 500 releases to date. As a solo artist, AOKI has become a force of nature, averaging over 250 tour dates per year. In 2012, AOKI took his incredible career to the next level with his first, proper, full-length release, Wonderland (Ultra Music/Dim Mak), followed by Wonderland Remixed, and his life concert DVD, Deadmeat: Live at Roseland Ballroom, along with various singles, remixes and EPs, all of which brought together a lifetime-s worth of passion for bands, DJs and artists of all stripes. AOKI also headlined the successful Deadmeat North American Tour in 2012, which boasted over 50 tour dates, resulting in him being named Pollstar-s highest grossing dance act for the first half of the year and landing him a cover feature. Currently, AOKI is working on his follow-up album, Neon Future, scheduled for release in 2014 via Ultra Music/Dim Mak, and is kicking off his Aokify America North American Tour this fall, featuring Borgore, Waka Flocka Flame, and special guest, Pharrell Williams (on select dates). His most recent releases include: “Boneless,” which hit No. 1 on Beatport; the upcoming Linkin Park collaboration, “A Light That Never Comes” (Machine Shop Recordings/Warner Bros. Records); and several upcoming projects for Dim Mak and Ultra Music.
Liquipel LLC is the sole owner and licensor of Liquipel (), an award-winning process that uses nanotechnology to make smartphones and other devices Watersafe from accidental exposure to water and other liquids. Since its debut at the Consumer Electronics Show 2012, it has won an Edison Award, a Fierce Wireless Fierce 15 Award, was named by Popular Science the Grand Award Winner in the Gadgets Category in the magazine-s “Best of What-s New” issue, and has also been included in Entrepreneur Magazine-s “100 Brilliant Companies” list. By merging the latest in nanotechnology and consumer products, Liquipel creates a no limits lifestyle free from boundaries.
MEDIA CONTACTS:
Martin Stein
Social Radius
702-285-2873
Kristina Medrano
Deckstar Management
310-207-1037
Sam Winkler
Liquipel, LLC
1-85-LIQUIPEL
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