COLUMBIA, MD — (Marketwired) — 09/11/13 — , the global leader in digital messaging software, today unveiled the Messaging Masters Series of white papers. Taking in-depth looks at a range of technical subjects confronting the digital messaging space, the Messaging Masters white papers will provide developers, customer engagement specialists, email marketers, postmasters and systems operations managers with actionable knowledge they can use to drive more effective messaging programs. The Messaging Masters Series builds on the company-s tradition of thought leadership and quality content development, delivering timely guidance on subjects of keen interest to the digital marketing and customer engagement communities. All white papers in the series are freely downloadable from the .
Kicking off the Messaging Masters white paper series is . Authored by noted email marketing strategist and deliverability expert, Len Shneyder, this paper explores the origins of email delivery issues and the reasons why deliverability remains a key concern for marketers and engagement professionals today. It also details how emerging automated technologies are helping to increase revenue by improving overall inbox performance and protecting brand reputation.
In , Message Systems- director of product marketing Jose Santa Ana sets out a strong argument that marketers who leverage mobile messaging channels — including SMS text and push notifications — in coordination with email are seeing much higher success rates than conventional approaches. Subtitled, “Drive Engagement by Combining Email with Mobile Messaging,” the paper documents that targeted, coordinated cross-channel campaigns drive deeper customer engagement, better conversion rates and higher revenue.
Finally, traces the evolution of high volume email technologies. First-generation open source MTA products offered senders limited choices and inevitably lead to multi-server implementations requiring large operational and development teams to keep them running. Today-s commercial messaging platforms offer far greater performance and flexibility at a much smaller footprint. The paper takes a close look at open source MTA email infrastructure and shows how the sending functionality of commercial offerings, such as the Momentum platform, provides a superior alternative.
“Digital marketing and the messaging strategies used to spark engagement and conversions in today-s marketplace are changing fast,” said Steve Dille, senior vice president of marketing at Message Systems. “We do a great job of documenting exactly how these changes are manifesting themselves in . We also show exactly why email deliverability remains such an important topic for marketers in Thanks to Jose Santa Ana and Len Shneyder for their contributions to our growing library of digital messaging thought leadership literature.”
Message Systems powers many of the world-s largest, most complex email, text and cross-channel messaging operations. Our solutions enable companies to integrate messaging with any number of data sources and applications to orchestrate real-time two-way customer interactions through any messaging stream. The result is more effective customer communication that boosts engagement, drives down costs, increases revenue and builds closer relationships. Message Systems is the leading provider of messaging infrastructure to the world-s largest social networks and e-businesses, including Facebook, and many Fortune 500 leaders in banking, consumer technology and telecommunications. Founded in 1997, Message Systems is headquartered in Columbia, Maryland, and maintains offices around the globe. For more information follow us on Twitter or go to
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