ATLANTA, GA — (Marketwired) — 08/29/13 — , the leading social media software company delivering -sincerity at scale- for the world-s largest enterprises, nearly doubled its current investment with a brand new funding round. Fueled by incredible client adoption, the company quickly raised additional funds from existing angel investors such as Steve Chamberlain, an investor and officer in both WebMD and ViTrue. Insightpool also added new strategic investor Tim Trankina, CEO of Lender Direct Network, whose extensive alternative technology finance background provides a wealth of knowledge for the growing company.
Entering the close of the third quarter, Insightpool is already profitable and additional funds will be used to further accelerate growth. The company continues to make additional hires in the technical, business development and operations roles, and has expanded its footprint within the Atlanta Technology Village. The new funding also accelerates the development of their proprietary Interest Graph Analysis and further expands their technical architecture.
“We-re taking the opposite approach of most startups — execution is king around here, and we-re only raising money because of successful execution to date,” said CEO Devon Wijesinghe, Insightpool. “Because of prudent management and customer adoption, the founders still own the vast majority of the company, and can be very meticulous in who we partner with. We are thrilled with our prior and new investors. They are part of the team, nothing less, and we are perfectly aligned.”
The social business sector has been red hot for investment and acquisition. Social media management platform, Hootsuite, recently raised $165 million, the largest round in social media software history, while companies like Buddy Media and ViTrue together exited for roughly $1 billion in 2012. Insightpool is fulfilling a white space that is still left by the current competitive environment.
“As evidenced by ViTrue-s handsome acquisition by Oracle, we were clearly a big winner in the enterprise social marketing software space. Insightpool is well on their way to proving their worth as the next big thing in the category,” said Chamberlain. “I-ve made more than 20 investments, and Insightpool it is certainly one of the fastest growing companies that I-ve ever been involved in.”
helps the largest brands in the world scale their social outreach. Whether targeting influencers, prospects or customers, the software drives target audiences to take desired actions on behalf of brands. Through big data processes, Insightpool combines interest graph analysis and proprietary algorithms to yield rich data profiles and give brands the power to deliver sincerity at scale. With laser-like targeting capabilities and a robust engagement platform, Insightpool helps brands proactively engage with the right people through the right social impressions at the right time. Learn more at and @insightpoolHQ.
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Adam Wexler
Chief Strategy Officer
Insightpool
(404) 734-1678
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