CHICAGO, IL — (Marketwired) — 08/07/13 — (NASDAQ: COBR), a leading designer and marketer of award-winning safety, mobile and automotive consumer electronics, today announced the general availability of the Cobra iRadar® app Version 3.2 for iOS. This exciting update significantly expands the Cobra iRadar user community and database of verified, live traffic threat information by allowing even non-Cobra iRadar Detector users to participate in its threat sharing capabilities without the pairing of a Cobra iRadar detector.
For a small monthly fee via in-app purchasing options, any driver can now participate in the iRadar Community-s advanced real-time community threat sharing capabilities while receiving AURA® speed and red light camera notifications, verified user-reported alerts of upcoming live police locations and other real-time traffic threat information. With 40,000 user generated reports per day and nearly one million users, iRadar is the largest and most active detection community in the world, making the Cobra iRadar Version 3.2 the ultimate tool for driver awareness and threat avoidance.
In addition to this significant expansion of its user community and database, the iRadar App Version 3.2 offers additional benefits to today-s users, including:
: Play, pause and skip music tracks on your phone without leaving the app
: Receive visual alert banners when iRadar is running in the background
: The distance to location-based or user alert is now shown as you approach it
“As a company with a mission to promote safety and awareness on the road, this newest update to iRadar is the most exciting yet as it makes our iRadar technology available to nearly anyone with an iOS device,” said Sally Washlow, president of Cobra Electronics. “We have a long heritage in making powerful radar detectors and other hardware products that promote driver awareness, but as the smartphone becomes more and more central to our lives, we wanted to make our mobile software-based solution available to all drivers everywhere in order to enrich our pre-existing iRadar community, while further promoting awareness and safety behind the wheel.”
The iRadar Community App Version 3.2, designed to work with Cobra-s iRadar family of radar detectors, is available now with purchasing options ranging from $4.99 per month to $49.99 per year and is available for iOS devices.
For more information on the new iRadar App Version 3.2, download directly from the iTunes app store at . You can also learn more about Cobra iRadar at
Cobra Electronics is a leading global designer and marketer of communication and navigation products, with a track record of delivering innovative and award-winning products. Building upon its leadership position in the GMRS/FRS two-way radio, radar detector and Citizens Band radio industries, Cobra identified new growth opportunities and has aggressively expanded into the marine market and has expanded its European operations. The Consumer Electronics Association, Forbes and Deloitte & Touche have all recognized Cobra for the company-s innovation and industry leadership. To learn more about Cobra Electronics, please visit the Cobra site at . Follow Cobra on Twitter at and Like Us at .
Rebecca Kufrin
Skyya Communications
(952) 746-1309
Chris Kooistra
Cobra Electronics
(773) 972-0691
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