BOSTON, MA — (Marketwired) — 08/06/13 — , a leading innovator of payment technologies and merchant account services, today announced the omni-channel extension of their . With this capability, retailers can now offer payment acceptance beyond the physical store to include online, mobile and even in-aisle checkout.
Merchant Warehouse-s simplified integration methodologies and interfaces enable point-of-sale (POS) developers and retailers to offer omni-channel capability. For retailers, the solution provides access to a single, unified view of all payment activity, regardless of where the transaction originated. It also delivers unprecedented visibility into customers- activities, enabling them to more effectively reach and engage with their customers wherever and whenever they wish to buy. The company-s omni-channel offering also removes the partner-s solution from PA-DSS scope through all payment mediums: online, in-store and mobile.
“Shopping has become a 24/7 event, so retailers must be capable of conducting commerce whenever, wherever and however a customer wants in order to remain competitive,” said Henry Helgeson, CEO, Merchant Warehouse. “Many big box stores have figured out how to create a consistent shopping experience, regardless of the channel. Now, with Merchant Warehouse-s solutions, small to mid-sized businesses can take advantage of the same omni-channel capabilities as a big box store, encouraging a deeper and more consistent interaction with each of their customers.”
The Genius Customer Engagement Platform scales with a business by supporting all channels and all types of payments, mobile commerce and loyalty technologies, from traditional credit cards to EMV to mobile payments and cloud-based solutions.
A sneak peak of how Merchant Warehouse is enabling omni-channel acceptance will be available at the company-s booth, #201. Merchant Warehouse will also be demonstrating two leading providers of retail POS solutions with the Genius platform: and .
For more information on the Merchant Warehouse omni-channel acceptance solution, visit .
Merchant Warehouse is a recognized leader in the payments industry, offering innovative solutions for and product innovation to help online and brick-and-mortar merchants,, and grow strategically while achieving business advantage. With Merchant Warehouse-s, businesses can dramatically enhance the merchant-customer experience by connecting with customers in the most important place — the sale. A single, intuitive platform that integrates every transaction technology, loyalty program and more, Genius ensures businesses never lose a sale due to a lack of compatibility. Merchant Warehouse is one of the fastest growing payment technology companies in North America.
Erica Orthmann or Kristin Allaben
617-945-1915
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