LOWELL, MA — (Marketwired) — 08/05/13 — , the leader in sales effectiveness applications, announced today it was named a finalist for Massachusetts Technology Leadership Council-s 2013 Innovative Technology of the Year Award in the Sales and Marketing category for its . Qvidian Sales Playbooks is a dynamic guided selling platform that provides the most relevant, deal-specific content and coaching for each step in the sales process.
In its 16th year, The Massachusetts Technology Leadership Awards celebrates innovation and leadership in technology. The awards winners in this category and 16 others will be announced at the annual Awards Gala on Thursday, September 12 at the Westin, Waterfront.
“We are thrilled that the MassTLC has recognized Qvidian for our innovation and value to the sales and marketing communities,” said Lewis Miller, President of Qvidian. “We are committed to empowering sales teams to optimize their selling process to win more deals by arming them with the right information, at the right time in context to their unique selling situation. We thank MassTLC for honoring our contributions in sales and marketing.”
“The innovative technology award recognizes a technology that has had a significant impact on the company, customer and/or market. We evaluated innovative technologies that make sales and marketing teams more effective and were pleased to name Qvidian Sales Playbooks & Analytics as a finalist,” said Tom Hopcroft, President and CEO of MassTLC. “Qvidian-s technology and market leadership is testimony to what fuels Massachusetts- vibrant tech community.”
Qvidian Sales Playbooks & Analytics is a cloud-based guided selling platform, tightly integrated with Salesforce.com, that helps sales and marketing leaders streamline and reinforce a company-s sales process to accelerate business growth and improve sales team productivity and effectiveness. Accelerating the ability for salespeople to close more deals, Qvidian Sales Playbooks replicates a consistent sales process across an organization and delivers the right content and coaching for each step of the sales process.
With more than 525 member companies, the Mass Technology Leadership Council (MassTLC) is the region-s leading technology association and the premier network for tech executives, entrepreneurs, investors and policy leaders. MassTLC-s purpose is to accelerate innovation by connecting people from across the technology landscape, providing access to industry-leading content and ideas and offering a platform for visibility for member companies and their interests. Visit or the Awards microsite at for more information.
Qvidian provides cloud-based applications that empower marketing and sales teams to accelerate growth, improve sales team productivity & effectiveness, and close more deals. Over 1,200 companies leverage Qvidian-s and Sales Playbooks solutions to keep their salespeople selling by accelerating the production of winning sales documents and streamlining sales complexity into an interactive, repeatable process. For more information, visit or call 1-800-272-0047.
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Dana Harris
Red Javelin Communications, Inc.
(978) 440-8392
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