ST. PAUL, MN — (Marketwired) — 08/05/13 — , provider of the measurement and optimization platform that transcends third-party cookies to maximize financial performance for digital advertisers, announced today that the company has nearly doubled the advertising spend under management in the first half of 2013, as compared to the same period in 2012. Likewise, year-over-year revenue has doubled, and the company is poised for continued revenue growth, having at least doubled the incremental value of new contracts signed in each of the last two quarters. Reflective of OptiMine-s expanded customer base, the company-s daily bid changes grew by 2,400 percent as compared to the first half of 2012. To fuel continued growth, through further product innovation, the company has hired Jeff Minich as vice president, products.

As OptiMine continues to expand its platform capabilities to address the unmet need of measuring the cross-channel value of advertising, such as display, customer data reveals that more than 90 percent of display ads are undervalued by traditional measurement approaches. Some are even being valued up to 50 times less than their actual worth. OptiMine-s unique approach bypasses the limitations of third-party cookies to identify the value other approaches miss. It taps readily-available, device-spanning ad impression data to measure the full cross-channel impact of each display ad-s views on each paid search keyword-s conversions — determining the ad-s cross-channel Value per Impression (VPI). The software then bids according to each ad-s VPI, driving a 15 to 25 percent boost in advertiser results across display and paid search.

“OptiMine-s continued momentum is validation that digital advertisers crave solid ways to measure digital ad value that overcome the challenges inherent in legacy, third-party cookie-dependent schemes,” said Jim Moar, OptiMine CEO. “As a result of continued innovation that solves core unmet advertiser challenges, we have seen steady growth and look forward to building on this trend with the addition of Jeff-s talents to our team.”

To fuel OptiMine-s continued growth and product innovation, the company has expanded their executive team by hiring digital ad veteran Jeff Minich as vice president, products. Minich will lead OptiMine-s efforts to expand the company-s products for digital measurement and optimization.

Minich brings more than 10 years of product management and marketing experience at both early-stage, venture-backed and large public technology companies. Most recently, Minich was part of the Yahoo! Ad Products team, where he helped build advanced audience targeting and measurement solutions for Yahoo! display advertisers. Prior to Yahoo, Minich led platform product marketing at Omniture (now part of Adobe), where he helped launch a number of partner-based analytics and optimization solutions with leading marketing technology and service providers.

“OptiMine, with its unmatched ability to measure the combined effectiveness of display and search and drive action against the resulting insights, is leading the way for advertisers to see truly exceptional ROI,” said Minich. “The upside, in terms of value creation, will ultimately be measured in many billions of dollars, in both increased ad efficiency and incremental revenue for digital advertisers. I look forward to helping the company achieve its great potential.”

OptiMine Software-s measurement and optimization platform helps digital advertisers maximize display and paid search financial performance. Its unique, cross-channel analytics break the cookie barrier and set a new standard in digital advertising measurement and optimization, leveraging atomic-level, predictive modeling and unique Value per Impression (VPI) methodology to measure the cross-channel value of ads — across all devices — and optimize accordingly for extraordinary in-channel and cross-channel results. With OptiMine, each individual paid search keyword bid and display ad bid is geared toward maximizing performance for the financial goal set by the advertiser. The company-s flagship consistently increases financial results by more than 20% for four out of five advertisers. The company-s audience-based approach to is driving 15 -25 percent incremental increases in results across display and paid search together. Across a range of industries and business models — from retail to financial services lead-generation to travel — OptiMine Software drives bottom-line results.

Kim Gengler
HORN., on behalf of OptiMine Software
415.905.4045

  bid-optimization, digital-advertising-optimization, display-measurement, paid-search