AUSTIN, TX — (Marketwired) — 08/05/13 — The role of WiFi has changed significantly in the last few years in the eyes of the wireless industry. Once a pariah among wireless data networks, WiFi has emerged as a legitimate “other network” option for mobile operators. While subscribers have to be within about 300 feet of a WiFi hotspot, or within a metro WiFi hotzone, carriers are looking hard at WiFi Offload as a way to not only provide their customers with high-quality, reliable wireless data, but also to relieve some of the congestion on their 3G mobile data networks.
Today, the predominant form of WiFi Offload is user-driven. That is, an end user chooses a WiFi connection over his/her mobile broadband connection. This might be because of coverage or because they want a faster connection or because they are rationing usage to avoid hitting their monthly mobile data plan allowance.
iGR expects the other type of WiFi Offload – carrier-driven – to take greater hold. Carrier-driven offload involves the mobile operator actively switching 3G/4G traffic to a WiFi network. The main issue here is technology; operators have to have the right equipment both in the network and in handsets. Today, the necessary technology is just starting to emerge. By 2017, iGR expects it to be far more prevalent.
In addition to forecasting the amount of data traffic offloaded from 3G/4G mobile broadband networks to WiFi in the three categories of WiFi usage: WiFi Offload (user driven), WiFi Offload (carrier driven) and WiFi Only, iGR-s new study also forecasts the amount of mobile traffic offloaded to WiFi by venue – hotels, sports arenas, airports, restaurants, schools, hospitals and public spaces.
“Different types of venues lend themselves to particular types of WiFi offload,” said Iain Gillott, president and founder of iGR, a market research consultancy focused on the wireless and mobile industry. “By looking at our primary research and analyzing U.S. Consumers- habits, we were able to forecast how the WiFi offload data, measured in GB per month, is distributed across these different types of venues. iGR thinks this information is unique in the industry.”
iGR-s new market research report, U.S. WiFi Offload Traffic Forecast, 2012 – 2017: Relief for Mobile Data Networks?, provides details on WiFi and forecasts three types of traffic: WiFi Only, WiFi Offload(user driven) and WiFi Offload (carrier driven), through 2017, as well as splits on WiFi Offload traffic by venue.
The following key questions are addressed in the new research study:
What is WiFi?
Where is the WiFi standard headed?
How is WiFi used?
What is WiFi offload?
What is the difference between user-driven WiFi offload and carrier-driven WiFi offload?
What are some of the key standards efforts associated with WiFi offload?
What are the potential benefits associated with WiFi offload?
What are the potential issues associated with WiFi offload?
What is WiFi only? How is it commonly used?
How much WiFi offload traffic is expected through 2017?
How much WiFi only traffic is expected through 2017?
How do the two different types of WiFi data traffic inter-relate?
How does WiFi offload usage split out by venue?
The information in this report will be valuable for:
Mobile operators, including those with WiFi networks
Device OEMs
Content providers and distributors
Cable MSOs and those offering WiFi services
Financial analysts and investors.
The new report can be purchased and downloaded directly from iGR-s website at Alternatively, contact Iain Gillott at (512) 263-5682 or at for additional details.
iGR is a market strategy consultancy focused on the wireless and mobile communications industry. Founded by Iain Gillott, one of the wireless industry-s leading analysts, in late 2000 as iGillottResearch, iGR is now entering its thirteenth year of operation. iGR continuously researches emerging and existent technologies, technology industries, and consumer markets. We use our detailed research to offer a range of services to help companies improve their position in the marketplace, clearly define their future direction, and ultimately improve their bottom line.
iGR researches a range of wireless and mobile products and technologies, including: smartphones; tablets; mobile applications; bandwidth demand and use; small cell architectures; DAS; LTE; WiMAX; VoLTE; IMS; NFC; GSM/GPRS/UMTS/HSPA; CDMA 1x/EV-DO; iDEN; SIP; macro-, pico- and femtocells; mobile backhaul; WiFi and WiFi offload; and SIM and UICC.
A more complete profile of the company can be found at .
Contact iGR
Iain Gillott
(512) 263-5682
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