WELLESLEY HILLS, MA — (Marketwired) — 08/01/13 — RedPoint Global Inc. (), a leading provider of marketing campaign management and data management software, announced today that it has entered into a channel partner relationship with Apsmith Solutions Corporation () for the Philippines market.
Based in Makati City, Apsmith is a leading solutions provider and implementer that counts leading Philippine companies as its customers. The partnership with RedPoint Global will enable Apsmith to respond more quickly to the growing demand for marketing automation solutions in the Philippines market.
“The way organizations market to customers is undergoing rapid transition in the Philippines,” said Marcy Venezuela, co-owner and director, Apsmith. “We-re excited to work with RedPoint Global and bring the RedPoint Convergent Marketing Platform to organizations seeking a next generation solution to develop closer connections with customers and to achieve significantly better marketing results.”
The empowers marketers to manage data, derive insights and take action from a single integrated platform, deployed as SaaS or on-premises. The RedPoint platform uniquely enables companies to quickly collect, cleanse and integrate customer data from all sources, including proprietary contact databases, call center information, social networks such as Facebook, Twitter or other sources, to deliver a multi-dimensional view of each customer. The platform applies deep analytics to customer data in order to anticipate behavior, helping marketers execute more precise and successful engagement campaigns.
“We-re delighted to welcome Apsmith to our growing partner community and look forward to their impact as RedPoint expands its rapidly growing presence in Asia-Pacific,” said . “We have worked with Apsmith on a number of customer initiatives in the past and are pleased to formalize this partnership. Apsmith-s relationship with leading Philippine companies, combined with RedPoint-s technology offerings and extensive local presence, offers a powerful combination that will enable companies to realize better ROI from their marketing investments.”
Incorporated in 2005, Apsmith Solutions Corporation-s main lines of business are in the design and custom development of enterprise software, systems integration, application support and maintenance, and content provisioning and management. Based in the Philippines, Apsmith has specialized application expertise in the telecommunications, banking, retail distribution, transportation and logistics, and real estate industries. Apsmith also offers e-commerce, business intelligence and analytics, enterprise workflow and knowledge management solutions. Its customers include the top 50 companies in the Philippines as well as the Fortune 500.
RedPoint Global provides the only marketing platform that empowers marketers to bring together whatever customer data they need to create precise one-to-one interactions with customers across any marketing channels. Unlike other marketing solutions, the RedPoint Convergent Marketing Platform enables users to quickly extract the customer data they need from wherever it is, easily analyze customer behaviors and preferences, and create precisely the right communications — whenever and through whatever channel required — all from a single platform. No other software provider offers an all-in-one solution PLUS speed-to-market and robust scalability. For more information please visit or email .
Social media tags: @RedPointGlobal
Chuck Tanowitz or Ruth Bazinet
Fresh Ground, Inc.
617.874.4500
Carol Wolicki
Vice President, Marketing
781-694-1125
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