BOSTON, MA — (Marketwired) — 07/31/13 — , Inc. (), developer of the award-winning today published its latest Fiksu Indexes, which indicate the cost to acquire loyal users increased in June, while the volume of mobile app downloads dipped slightly. Index fluctuations continue to be largely driven by growing interest in and performance of Facebook-s mobile app install ads.
The increased by 13 percent in June, or 17 cents, to $1.50 from May-s $1.33, attributable largely to demand from the recent swell of apps taking advantage of Facebook-s powerful mobile app advertising platform.
Conversely, (which measures the average aggregate daily download volume of the top 200 free U.S. iPhone apps) decreased by five percent to 5.6 million daily downloads in June from May-s 5.9 million. Though the Index recorded a slight month-over-month drop as the summer doldrums set in, this represents a 22 percent year-over-year increase from — illustrating the ever-increasing competition in the burgeoning app store.
“It-s no wonder that brands are starting to ramp up their spending on Facebook mobile app install ads as they are driving large volumes of qualified users at extremely cost-effective rates,” said Micah Adler, Fiksu CEO. “Now really is the best time to invest in Facebook campaigns while costs remain comparatively low — and before competition starts to heat up.”
The measure monthly fluctuations in competition for rank in the Apple App Store and the cost to acquire loyal users(1), helping mobile app marketers benchmark their performance against industry trends.
For Fiksu-s full analysis, visit .
Fiksu has accumulated more than 131 billion app actions including launches, registrations, and in-app purchases, as well as massive amounts of data from real-time bidding requests and mobile advertising networks. This data is used to drive real-time optimization of ad campaigns, to help app developers acquire large volumes of loyal users at very efficient costs. Additionally, the company has driven more than 1 billion app downloads for its customers.
, Inc. helps leading brands optimize their iOS and Android mobile app marketing campaigns and secure large volumes of loyal users. The company-s flagship platform, spans the entire mobile ecosystem providing the most cost-effective, predictable and intelligent mobile advertising solution, slashing user acquisition costs and ensuring sustained user engagement. Additionally, Fiksu offers FreeMyApps®, an app discovery platform where users are rewarded. Based in Boston, Mass., Fiksu is venture-backed by Qualcomm Ventures and Charles River Ventures. More at , and on the .
1: For the specific purpose of the Fiksu Indexes, a loyal user is defined as someone who opens an app three or more times.
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