SAN FRANCISCO, CA — (Marketwired) — 07/29/13 — San Francisco-based startup Protos Eyewear has created an elegant, simple way of purchasing the perfect pair of eyeglasses made to order. , they released a brand new line of prescription and sunglass frames along with their styling and custom fit service. In a very competitive industry, they attribute their success to a rare synergy between technology, fashion and design.
Technology:
The newest addition to the Protos Eyewear line is a service that allows a customer to order a customized pair of glasses. When ordering, the customer answers a few questions and uploads two photos of their face. From there, Protos- software is able recommend basic frame styles based on the customer-s personality, face shape and other facial features. The chosen frame design is then altered to fit and 3D printed to order.
With 3D printing abuzz in the news lately, Protos has applied the technology in a way that everyone can get excited about. Though many have claimed to do so, they are one of only a small handful of 3D printing companies that have created something refined enough to truly be sold as a usable, lasting product. Protos spent years working with manufacturers to develop proprietary materials and production processes that actually exceed the quality of more traditional materials used in eyewear.
Fashion:
These frames don-t just fit well, they also flatter the wearer. Protos- core team includes professional designers who have a deep understanding of microtrends in the fashion world. This knowledge allows Protos to develop highly resolved designs that range from classic to current, all of which are timeless. The team also includes a certified optician with decades of experience styling celebrities and consulting with world-class eyewear brands including Tom Ford, Prada and Oliver Peoples. His knowledge of frame design and how eyewear should fit on faces has been integrated into the way the Protos software works.
Design:
Good design is core to Protos- philosophy and process. Protos has an outstanding commitment to quality control, from form language to materiality and surface finish. Most tech companies build a technology, then try to skin it with something that looks good. With Protos, every aspect of the design and user experience has been considered from the moment product development begins. Protos knows that good design is as much about how something works as it is about how it looks. Protos- customers are not consumers, they are discerning clients who are interested in receiving excellent service. All custom fit frames are reviewed by designers before and after they are printed. They continue to work with the customer until the frames look amazing.
Eyewear is just the beginning for Protos. They are focused on meaningful applications for 3D printing and are focused on executing them well. They-ve hinted at a number of other ideas they are exploring. The goal is to open an entire world of consumer grade 3D printed products meant for discerning end users.
Richart Ruddie
+1.415.949.9391
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