NEW YORK, NY — (Marketwired) — 07/29/13 — today announced that , the internet-s #1 publisher in the technology, gaming and men-s lifestyle categories, and #31 in comScore-s Top 100 properties, will utilize its leading content recommendation platform, Outbrain Engage. This partnership will support Ziff Davis- continuing drive to further build reader engagement across its market-leading portfolio of consumer focused web properties. Outbrain Engage will be the exclusive content recommendation provider for Ziff Davis- family of sites, which includes , and and receives 36.5 million monthly unique visitors in the US and 117 million worldwide according to comScore.
Outbrain has pioneered an algorithmic approach to content discovery, resulting in an ability to understand Ziff Davis- audience and serve readers with the most interesting and relevant content on the web. This strategy leads to increased revenues via paid links to trusted content from third-party publishers along with higher audience engagement that will ultimately result in increased ad inventory.
“In selecting a content discovery partner, we wanted to achieve two goals that are often difficult to reconcile: maximizing our revenue while preserving our user experience with relevant and high quality content. Outbrain has proven to be an excellent fit on both counts,” said Anurag Harsh, Ziff Davis- senior vice president of business development.
“At Outbrain, providing quality content to readers is core to everything we do, and we are proud to be working with a publisher that shares in that mission,” said Josh Feller, senior vice president of business development at Outbrain. “Ziff Davis- audience of enthusiasts are some of the most passionate around, and we-re looking forward to helping them discover even more amazing content that meets their interests.”
Ziff Davis, Inc. is the leading digital media company specializing in the technology, gaming and men-s lifestyle categories, reaching over 117 million unique visitors per month. Ziff Davis sites include IGN.com, PCMag.com, AskMen.com, ComputerShopper.com, ExtremeTech.com, Geek.com, LogicBuy.com and Toolbox.com. Ziff Davis also operates NetShelter, the largest community of technology publishers dedicated to consumer electronics, computing and mobile communications. Ziff Davis B2B is a leading provider of online research to enterprise buyers and high-quality leads to IT vendors.
Outbrain (), the leading content discovery platform, is on a mission to help readers find the most interesting content online, while giving publishers and brands the ability to reach a highly engaged audience. Using personalized links, Outbrain recommends content across a network of more than 700 premium publishers, including CNN, Fox News, Hearst, Rolling Stone, US Weekly and Fast Company. Links to content on a publisher-s own site increase stickiness, while links to high-quality third-party content increase site traffic and generate revenue. Outbrain is currently installed on more than 100,000 sites and generates more than 100 billion recommendations per month. Founded in 2006, the company is headquartered in New York, with 13 offices globally, including the U.S., U.K., Israel, Singapore and Australia.
LaunchSquad for Outbrain
(212) 564-3665
Will Guyatt
Ziff Davis, Inc.
(415) 871 0508
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