BEAVERTON, OR — (Marketwired) — 07/29/13 — , a leading provider of cloud-based integrated software, today announced its revenue growth figures and corporate highlights for Q2 2013, showcasing another quarter of rapid growth. Multiple factors contributed to Act-On-s Q2 success, including product innovation, customer demand, and international expansion. During the second quarter, Act-On-s revenues were over 214 percent of revenues during the same quarter last year. This indicates the mid-market-s growing need for a scalable and cost-efficient marketing automation suite tailored to fit their business-specific needs. Customer adoption and usage of the Act-On platform are nearly 3 times what they were during the same quarter last year. Today, the Act-On platform is powering over a billion marketing touch points per month for over 1600 customers.
“We have always had a keen focus on the mid-market and seek to serve small marketing teams with big ambitions,” said Raghu Raghavan, founder and CEO of Act-On Software. “We are seeing a wide-scale adoption of the platform, and our substantial growth trajectory speaks to this.”
In Q2 Act-On launched , a new suite of inbound capabilities that allow users to optimize their content, blog, and website for search engines, manage keywords for both SEO and AdWords, and accurately measure the effectiveness of these campaigns from click to revenue. Content marketing has become a key driver of B2B and B2C lead generation. As a result, companies who tightly integrate search and content marketing programs with outbound marketing and lead nurturing will see more qualified leads generated through their marketing efforts.
During the quarter Act-On also announced its new mobile app, for Android and iPhone users. Act-On Mobile provides on-the-go executives, marketers, and salespeople with fully optimized access to their Act-On account, providing real-time dashboards for campaign performance management, website visitor tracking, sales funnel reports, and more. As part of its platform mobility strategy, Act-On also released additional offerings of mobile-optimized templates, forms, and preview options for multiple device rendering.
From new customer wins to increased customer usage, the Act-On platform now powers over a billion marketing touch points per month. Act-On remains committed to improving its users- marketing know-how, and developing ways in which its customers can use the technology to execute more sophisticated, multi-touch campaigns that address marketing needs at each stage of the customer lifecycle. New customers in Q2 came from a variety of vertical industries ranging from advertising to manufacturing and wholesale distribution.
To support its international expansion strategy, Act-On has opened an office in London and is actively hiring to expand sales and support initiatives. Quarter over quarter, Act-On is seeing international sales increasingly contribute to its bottom line. The Act-On user interface is available in 32 languages, including English, French, German, Spanish, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Russian, Chinese, Japanese, Korean, Hindi, Thai, Arabic, Hebrew, and others.
Act-On Software received accolades during the second quarter, including the Portland Business Journal-s 100 Fastest-Growing Private Companies list and SiliconIndia-s siTech10 2013 Top 10 Most Promising Technology Companies list.
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The Act-On integrated marketing automation platform is the foundation of successful marketing programs, from simple and direct, to sophisticated and globally executed campaigns. Act-On-s cloud marketing suite provides mid-market and departmental enterprises with the tools to tie inbound, outbound and nurturing programs together in a single dashboard. Scalable and intuitive, Act-On supports sales as well as marketing and is fast to implement, easy to use, and powerful. Act-On-s technology features an Instant-On database for accelerated campaign implementation; a best-in-class email engine with one-click integration to leading web conferencing and CRM solutions; tools for website visitor tracking, lead scoring, lead nurturing and social media prospecting; design tools for web forms, landing pages and emails; inbound tools for advanced SEO, Google AdWords tracking and blog integration; and more.
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