NEW YORK, NY — (Marketwired) — 07/25/13 — Today , the leading mobile and multichannel technology provider, announced a strategic partnership with mobile customer engagement platform, , to enable in-browser push notifications for mobile web. Through this partnership, Usablenet is now offering brands the opportunity to connect with mobile web users in a more targeted, personalized manner by enabling the technology characteristic of native applications through the mobile web. Push notification integration reflects yet another addition to Usablenet-s next-generation mobile web offerings.

With web use growing increasingly mobile, brands need to deliver contextually relevant and personalized content to mobile users. By integrating Xtify-s push-notification technology, Usablenet empowers marketers to dynamically trigger relevant content and promotional offers for display on their mobile websites based on the actions and behaviors of the user. Xtify-s web notifications can hit open rates as high as 20-25%. These push notifications reveal in real-time, offering useful and targeted content to mobile smartphone and tablet users.

The partnership between Usablenet and Xtify is a natural fit. The technology integration helps Usablenet create rich experiences in a mobile browser environment for its clients. Xtify-s services easily integrate with the Usablenet platform, further powering next generation mobile experiences with personalized, relevant content.

The integration of Xtify-s technology on Usablenet-s platform enables brands to:

: Deliver website messages based on a user-s visit source, real-time site browsing behavior, and location

: Offer highly relevant content and promotional offers for display via mobile web

: Present content to shoppers based on customer cart activity and marketer segments

: Send personalized push notifications to users, without having to integrate with their CRM system or full analytics

“Our goal is to expand the value and opportunities for brand engagement with customers via mobile,” said Josh Schiffman, SVP, Strategy and Operations, Xtify. “Usablenet understands how to leverage the mobile web to offer personalization and engagement to all brand followers. We could not be happier to work with a company who has such expertise in the convergence of mobile and brand engagement.”

“Push notifications via mobile app have been extremely successful for major brands,” explains Carin van Vuuren, CMO of Usablenet. “Further extending this level of personalized targeting will further empower marketers to create better experiences for mobile users and drive customer engagement.”

Usablenet is a global technology leader for mobile and multi-channel customer engagement. Usablenet-s powerful platform enables leading companies in all sectors to create compelling experiences for their customers across multiple channels, including mobile, tablet, social, and in-store kiosks. Usablenet customers include J. Crew, Aeropostale, M&S, ShopNBC, American Airlines, Dell, Mercedes-Benz and FedEx. Founded in 2000, Usablenet is a private company headquartered in New York City with offices in Los Angeles, Italy and London. For more information, visit us at or on Twitter @Usablenet.

Xtify, Inc. is the leading provider of user engagement technology helping brands deliver highly targeted information to their mobile customers based on users- preferences, customer segments, behaviors, and real-time physical locations. Companies like Sephora, InterContinental Hotels Group, Ritz-Carlton, American Eagle Outfitters, WebMD, and Thrillist use Xtify to deliver great content to the users of mobile websites and apps. Xtify-s platform works worldwide for all mobile web platforms and native iOS, Android, Windows and BlackBerry smartphone and tablet applications. Learn more at .

Briana Feigon
LaunchSquad for Usablenet

212-564-3665

  mobile, retail, travel, usablenet, xtify