SAN FRANCISCO, CA — (Marketwired) — 07/23/13 — , the first cloud-based translation management application, announced today the appointments of David Eads as Vice President of Sales, and Heidi Lorenzen as Chief Marketing Officer. The appointments follow a year of strong growth and customer expansion, with organizations such as SAP/SuccessFactors, VeriSign, Marketo, Life Technologies and Shazam deploying the Cloudwords application. With the extension of its leadership team, Cloudwords is positioning itself for accelerated growth in the estimated $30B translation market, and is ensuring the company can fully address burgeoning enterprise demand for a better way to manage and scale the creation of global-ready content.
“Cloudwords has experienced tremendous growth and success in the past year. With David and Heidi on board, we-re adding experienced, accomplished executives to further solidify our position as the leading online application provider helping companies automate, optimize and analyze their content localization process,” said Cloudwords CEO and Co-founder, Scott Yancey.
As Vice President of Sales, Eads brings to Cloudwords his extensive experience at SaaS and Unified Communications companies building direct and channel sales programs to accelerate and amplify revenue growth. Eads has deep expertise serving customers responsible for marketing, product and customer experience within the enterprise technology market. Prior to Cloudwords, Eads held leadership positions at Wayport Inc. (acquired by AWE), as well as Vice President of Sales roles at Fonality Inc. and PanTerra Networks Inc. In his most recent role as VP of Sales at MindTouch Inc., his team drove global enterprise sales within customers like HP, Intel, EMC, HTC and Autodesk. His success building scalable, highly productive sales channels will serve .
“There is a significant, untapped market in the translation management industry and a huge demand exists for innovative technologies that improve efficiencies. Cloudwords meets and exceeds that demand by cutting localization costs and timelines in half, or better, and I-m excited to be part of the team that will further accelerate our growth in this market,” remarked Eads.
Responsible for accelerating the growth, visibility, and value of Cloudwords through high-impact marketing, Chief Marketing Officer Heidi Lorenzen brings 25 years of global marketing experience to the company, having spent more than a decade working overseas in Taiwan, Hong Kong, Germany, and Singapore. Prior to joining Cloudwords, Lorenzen held global marketing leadership roles at technology trailblazers Polycom, Interwoven, Autonomy, and GlobalEnglish, among others. At Cloudwords, Lorenzen will lead marketing initiatives worldwide including branding, customer acquisition and product marketing to create new go-to-market scale for the company.
“Having spent my career focused on better engaging customers worldwide and delivering global revenue faster, I-m excited to help bring a much-needed transformation to today-s unwieldy, costly and slow approaches to content localization. Content creation for websites, social media, customer collateral, marketing outreach, thought leadership — and more — is exploding worldwide, and current localization processes are stalling its impact,” said Lorenzen. “Together with the Cloudwords team, and our many visionary customers, I look forward to helping change that.”
Cloudwords- enables business users to optimize their localization process, manage vendors and gain strategic insights and useful analytics. The end-to-end solution improves efficiencies and streamlines all phases of localization, enabling enterprise organizations to expand their global presence faster, more easily and with enterprise-class quality.
Cloudwords revolutionizes the way global companies think about their multilingual content strategy and execution. Through an intuitive customer-centric interface and a secure cloud infrastructure, Cloudwords delivers an application for business users to accelerate their translation process, manage vendors, and leverage data. Created by veterans of the translation industry and high-tech leaders from Salesforce.com, the company is backed by Storm Ventures and Cloud visionaries such as Marc Benioff. For more information on Cloudwords, please visit or join the global conversation on Twitter .
Sara Korolevich
Point Communications Group
623.326.0881
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