NEWTON, MA — (Marketwired) — 07/17/13 — , the leading scale-out all-flash array provider, today announced that Allant Group, a leading marketing and audience management platform, has selected the array to reduce the time it takes to load and update its audience interaction data and improve the response time for queries while maintaining low latency. After loading data onto K2 and running an online index-based update process, Allant saw a 16-times improvement over its existing SSD storage array in transaction elapsed time compared to running the same process on its previous storage system.
Allant collects audience interaction data from a variety of media channels and provides the data warehousing and big data business intelligence analytics to enable advertisers and marketers to understand their audiences- purchasing behavior patterns. Extract, transform and load (ETL) processes and data scrubbing, which are essential to maintaining Allant-s large data marts, can be very time consuming. If there is an interruption to the ETL process, then restarting it over again may not result in the updated data being available the next business day.
“Before Kaminario, it could take up to 30 hours to perform large ETL processes, making it challenging to have the data ready for our clients by the next business day,” explained John Feldkamp, senior vice president of IT services, Allant Group. “With Kaminario K2, we saw 16 times better performance. Our developers and customers can now spend less time working around and scheduling around performance concerns.”
In addition to improving application and database response times, Kaminario K2 saved Allant more than 3.5 hours in batch processing with millions of rows of data (a mixed read/write workload) to the database. K2 also completed database maintenance jobs three times faster.
Allant also wanted a storage system that could scale in performance, as the business needs scaled, without increasing processing times. The company found that as their needs grew, they could also grow the capacity and performance of K2 without compromising on latency. K2 has a scale-out architecture that allows customers to grow linearly resulting in high performing I/O and throughput, without increasing latency. Allant also found the operation and maintenance of K2 much easier than other SSD storage arrays they had tried.
“With Kaminario K2, our developers and customers don-t have to deal with performance issues anymore,” continued Feldkamp. “K2 has delivered consistent predictable performance as promised. In addition, we-ve been very pleased by K2-s non-disruptive code upgrades which allow us to update K2 firmware while it is still running.”
“Big data analytics are mission-critical for Allant-s extensive customer base of top-tier marketing and advertising companies and they expect real-time feedback to their queries,” said Dani Golan, CEO of Kaminario. “Our recently announced, next-generation K2 all-flash storage array enables companies like Allant and its customers to reduce the time it takes to get back valuable information from massive amounts of data without compromising on performance, resiliency or manageability.”
To view the Allant Group case study, go .
For 29 years, Allant has been consistently delivering innovative marketing performance improvements to clients through integrated cross channel marketing solutions driven by best in class data, analytic, technology, strategy, and measurement capabilities. Evolving beyond Marketing Optimization to Audience Optimization solutions, Allant delivers customer intelligence across all addressable channels to produce maximum yield for every marketing/advertising dollar invested. For more information on Allant and its products, services, and solutions, call 800.367.7311 or visit Allant online at .
Kaminario is leading the revolution in flash storage by creating a fundamentally new and better way to store and retrieve performance-sensitive data. Kaminario K2 is the first enterprise-grade general purpose all-flash storage with a true scale-out architecture built from the ground up to take advantage of the most modern flash SSD capabilities. The company is headquartered in Boston, Massachusetts and backed by Sequoia Capital, Globespan Capital Partners, Pitango Venture Capital, Mitsui and Tenaya Capital.
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