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dtac TriNet to drive M2M in Thailand using Ericsson platform

STOCKHOLM, SWEDEN — (Marketwired) — 07/16/13 —

* dtac TriNet gets greater flexibility and manageability in developing
and delivering innovative machine-to-machine (M2M) products and services
for enterprises through M2M connectivity as a service from Ericsson

* dtac TriNet-s enterprise customers benefit from M2M communication
through monitoring and managing their end-to-end device needs more
efficiently and with a high degree of flexibility

* Utilizing Ericsson-s Device Connection Platform, dtac TriNet and its
customers are able to deploy, manage and monetize millions of M2M and
consumer electronics devices

The market for enterprise M2M solutions is growing, supported by rapid
global adoption of mobile broadband needed for wireless M2M applications.
Industries are beginning to reap the benefits of introducing M2M into their
business processes, in the form of increased efficiency and decreased
operational expenses.

To address this growing market, dtac TriNet, a subsidiary of Thailand-s
second-largest mobile operator dtac, has partnered with Ericsson (NASDAQ: ERIC) to deploy Ericsson-s Device Connection Platform as a service to
develop and enhance M2M products for enterprises. The solution furnishes
dtac TriNet and its customers with everything needed to deploy, manage and
monetize millions of M2M and consumer electronics devices.

Jon Eddy Abdullah, CEO of dtac, says: “We partner with a number of
companies that are experts in creating M2M applications that provide
relevant and affordable services to the community. Ericsson-s Device
Connection Platform will enable dtac TriNet to provide flexibility and
greater manageability in offering end-to-end M2M products and services to
our enterprise customers.”

The platform offers dtac TriNet and solution partners the opportunity to
increase revenue and decrease operational costs, as well as shorten time to
market. With an M2M platform, dtac TriNet-s enterprise customers gain the
ability to monitor devices anytime and anywhere, access information quickly
and accurately, and integrate easily into existing systems. dtac-s current
M2M offerings include smart metering and point of sales solutions, fleet
management, logistics and delivery, personal tracking and mobile
surveillance.

In addition, Ericsson will utilize its local and global expertise to
accelerate dtac TriNet-s M2M
go-to-market plans, and provide device testing. The ecosystem created by
Ericsson-s Device Connection Platform will allow for mutually beneficial
business growth for both dtac TriNet and its partners.

Joacim Damgard, President of Ericsson Thailand, says: “We work closely with
dtac and support their strategy to grow their M2M market and to lead M2M
services in the country. This strategic partnership is in line with
Ericsson-s vision that there will be more than 50 billion connected devices
around the world – mainly through M2M – by 2020.”

Enterprises have to address multiple challenges to launch their connected
devices, and they often need to acquire expertise beyond their business
focus. For example, they need to build or integrate business support
systems with mobile opeartor networks in order to manage and support their
day-to-day operations. Partnering with Ericsson effectively removes those
barriers to entry, so that an M2M business can scale exponentially.

NOTES TO EDITORS

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About dtac TriNet:

A wholly owned subsidiary of Total Access Communication Public Company
Limited (dtac), dtac TriNet Co., Ltd. (DTN) received the spectrum license
for International Mobile Telecommunications in the 2.1GHz frequency band
from the National Broadcasting and Telecommunications Commission in
December 2012.

With about 26.6 million customers (in Q1 2013), dtac is the
second-largest mobile operator in Thailand.

dtac prepares for data growth with Ericsson:

dtac users in Thailand to enjoy improved data services:

About Ericsson Device Connection Platform:

Ericsson Device Connection Platform is a managed (provided as a service)
connectivity platform for mobile operators and MVNOs for wholesale of M2M
connectivity towards enterprises. It enables operators to address new
revenue streams from a vast variety of devices while simplifying the
process and reducing the cost of connecting them in order to benefit from
economies of scale. The platform provides access to key functionalities
including, for example, subscription management, device management and
operator and enterprise self-service portals.

Ericsson Device Connection Platform:

Ericsson is a world-leading provider of communications technology and
services. We are enabling the Networked Society with efficient real-time
solutions that allow us all to study, work and live our lives more freely,
in sustainable societies around the world.

Our offering comprises services, software and infrastructure within
Information and Communications Technology for telecom operators and other
industries. Today 40 percent of the world-s mobile traffic goes through
Ericsson networks and we support customers- networks servicing more than
2.5 billion subscriptions.

We are more than 110,000 people working with customers in more than 180
countries. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden.
In 2012 the company-s net sales were SEK 227.8 billion (USD 33.8 billion).
Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock
exchanges.

dtac TriNet to drive M2M in Thailand using Ericsson platform:

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Source: Ericsson via Thomson Reuters ONE

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