LEXINGTON, MA — (Marketwired) — 07/15/13 — , the leader in card-linked marketing solutions, today announced that it has been selected as a 2013 winner.
The Boston-based company, whose card-linked marketing platform connects the nation-s leading merchants to more than 150 million top-spending consumers through offers linked to their preferred payment and loyalty cards, was recognized for the second year for its leadership and “game-changing” technology in the “B2B – SaaS and enterprise” category. Cartera Commerce is honored for its potential to “disrupt existing markets and entrenched players in the Global Silicon Valley” and is listed among companies like HubSpot, Eventbrite and Shopify.
“Card-linked marketing drives new shopping behaviors and builds loyalty. For participating merchants, card-linked offers can lift customer acquisition, total spend, and lifetime value. For banks, airlines and loyalty programs, it expands cardmember engagement, maximizes spend and creates new revenue streams,” said Tom Beecher, president and CEO of Cartera Commerce. “Consumers are rapidly redeeming card-linked offers to accrue more of their favorite rewards like cashback, miles and points. We-re pleased that AlwaysOn has recognized the power of our game-changing marketing platform once again in 2013.”
AlwaysOn leaders said Cartera Commerce was selected by its editorial team and global, industry experts based on five criteria: innovation, market potential, commercialization, stakeholder value and media buzz. The winners were selected from thousands of domestic and international technology companies nominated by investors, bankers, journalists, and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2013 list.
Cartera Commerce and the other companies will be honored at AlwaysOn-s 11th annual Innovation Summit at the Computer History Museum in Mountain View, Calif., on July 23, 2013.
Cartera Commerce is the leader in card-linked marketing, a new performance marketing channel that helps merchants acquire and retain customers with personalized offers linked to consumers- preferred payment and loyalty cards. For merchant marketers, Cartera powers OfferLink, the largest, proprietary network of payment and loyalty cardmembers from the nation-s top banks, airlines and loyalty card programs. For card marketers, Cartera provides its leading card-linked offer platform and integrated marketing services to deliver card-linked shopping programs that create new revenue, maximize share of wallet, and grow cardmember engagement. Cartera-s clients include four of the top 10 U.S. financial institutions, all five largest U.S. airlines, and more than 920 of the nation-s largest online and omni-channel retailers. The company is headquartered in Lexington, Mass. For more information, visit .
AlwaysOn is the leading business media brand connecting and informing the entrepreneurial community in the Global Silicon Valley. Founded by Red Herring founding editor, Tony Perkins in 2003, AlwaysOn-s mission is to continue to lead the industry by empowering its readers, event participants, sponsors, bloggers, and advertisers like no other media brand.
Marci Stone
Matter Communications
978-518-4519
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