EDISON, NJ — (Marketwired) — 07/11/13 — (NASDAQ: COOL), an innovative provider of video games for the mass market, in conjunction with global lifestyle brand Zumba® Fitness, launched Zumba® Dance today, marking the first time the dance-fitness brand is available in an interactive motion based format on iPad and Android tablets.
Fans of the global fitness-party movement, as well as newcomers to the Zumba® program, can now maintain a healthy lifestyle and accomplish their fitness goals anywhere they take their tablets. The new app offers players an energizing, total-body workout through Zumba-s unique “exercise in disguise” program, with easy-to-follow routines set to chart-topping hits from popular artists such as Pitbull, LMFAO, Tiesto, as well as contagious Zumba original tracks. The game serves as a great tool to get people comfortable with the Zumba steps and ready for the ultimate Zumba experience: the live class.
“Today-s launch of Zumba® Dance extends the Zumba experience to entirely new territory,” said Jesse Sutton, chief executive officer, Majesco Entertainment. “The game combines revolutionary motion-based tracking technology with the contagious fitness program to provide a fun and effective fitness solution no matter where you are.”
The Zumba® Dance app combines a fitness experience with motion-tracking for the first time on a tablet. Using revolutionary technology, the app analyzes players- movements, providing positive reinforcement and an effective interactive exercise session. Other key features of Zumba Dance include:
– Players can move to popular cultural dance styles from around the world, including Merengue, Salsa, Cumbia, Bollywood, Hip-Hop, Reggaeton and more
– Players can stay motivated with the Zumba® Dance Progress Tracker that tracks workout statistics including calories burned, achievements earned, overall rank and technique score
– Zumba® Dance lets players create classes ranging from 20 to 60 minutes based on their calorie burning and fitness goals. Players can also customize their own workout by creating a playlist of favorite routines and songs that best suit their busy lifestyle
– Zumba® Dance offers a tutorial mode to help newcomers learn the basic steps of four dance styles at their own pace
– Zumba® Dance can also help players find a live class in their area so they can join the fitness-party live with friends
“We are always exploring new and innovative ways to connect with our Zumba fans and packaging the Zumba program into a convenient tablet experience will provide consumers with another channel to engage with the brand,” said Jeffrey Perlman, chief innovation officer, Zumba® Fitness. “Leveraging our long-standing relationship with Majesco Entertainment to optimize the Zumba® Dance app for tablets will allow us to reach a wider audience and continue driving our mission of getting more students into the live class experience and making the world a healthier place.”
Zumba® Dance is available for iPad on the App Store at and for Android tablets on Google Play at .
For more information, please visit . For assets, including screenshots, a trailer, game logo and icon, please visit .
Majesco Entertainment Company is a provider of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on all leading console and handheld platforms as well as mobile devices. Product highlights include Zumba® Fitness and Cooking Mama. Majesco is headquartered in Edison, NJ and the company-s shares are traded on the Nasdaq Stock Market under the symbol: COOL. More info can be found online at or on Twitter at .
Zumba® Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. Coined “fitness-parties,” Zumba classes blend upbeat world rhythms with easy-to-follow choreography, which provide effective, total-body workouts. Founded in 2001, the company is now the largest branded fitness program in the world — reporting more than 14 million weekly class participants, in over 140,000 locations, across more than 185 countries. In addition to its original Zumba® program, the company also offers a range of specialty classes, including Zumba Gold® (for active older adults), Zumba® Toning (body-sculpting class that uses maraca-like Toning Sticks), Aqua Zumba® (the ultimate “pool party” workout), Zumbatomic® (Zumba routines for kids), Zumba Sentao® (chair-based Zumba class that strengthens, balances and stabilizes the core) and Zumba® in the Circuit (a 30-minute workout that combines signature Zumba® moves with circuit training at timed intervals). The Zumba® fitness lifestyle is rounded out by the company-s many consumer product offerings, including DVD sets, music collections, multi-seasonal apparel and footwear, video games, Fitness-Concert events and a lifestyle magazine. For more information about Zumba Fitness programs and products, or to find a live class, visit and find us on and .
Chan Lim / Sarah Arvizo
Wonacott Communications, LLC
(310) 477-2871, Ext. 670 / 675
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