CORTE MADERA, CA — (Marketwired) — 07/10/13 — Message Bus, pioneer of cloud infrastructure for email, mobile and social messaging, today announced that PodOmatic, the leading social site for podcasters and podcast fans, has been able to reinvest lost developer time, gain new insight into email usage patterns and build a new way of engaging with its own customers over email after standardizing on the Message Bus Platform.

PodOmatic relies on email to communicate with customers, drive sales and create brand presence. Prior to partnering with Message Bus, PodOmatic-s small team of dedicated developers met basic business needs by spending upwards of 20 unscheduled hours a month maintaining in-house email servers and managing email delivery issues at the expense of investing in its core business. Using a DIY approach also prevented the company from measuring email campaign effectiveness and capitalizing on new opportunities to expand its reach.

“Before Message Bus, we were slow to react to customer engagement patterns and never knew what our deliverability rate was. We could hardly measure our own campaign effectiveness let alone see into the actual campaign traffic. Now we know at a glance how we-re performing in real-time. We can now test, track and adjust content because we have real-time data. The data has allowed us to improve customer retention, extend communication and increase revenues,” said Justin Dossey, CTO and Co-Founder of PodOmatic. To view what Dossey has to say about Message Bus, go to: .

Sending email requires more than just blasting email out as quickly as possible. Receivers maintain their own rules that must be followed. Sending email generates large amounts of data that must be processed and reviewed. Using email to reach customers and power business requires fully instrumented email channels, an active customer engagement process and the ability to easily connect data from channels to individual customers. Effective email requires deep, multi-disciplinary expertise.

Message Bus-s highly scalable, cloud-native platform meets the needs of the Internet-s largest email senders, complete with built-in best practices, authentication, intelligent routing, feedback processing and high availability. Clean, easy to use APIs make it possible for clients to scale both email sending and data retrieval without retooling code or operational process, from one to billions of emails a month.

To read the case study on PodOmatic, go to: .

PodOmatic is the leading community of podcast producers and consumers on the Internet. Their tools streamline the highly technical process of sharing media and make it possible for a global audience of individuals to communicate, learn and express themselves creatively over the Internet. Using PodOmatic, a global audience of individuals can gain mutual understanding, growing through the process of sharing the human experience online. To learn more about PodOmatic, visit their website at: .

Message Bus provides a cloud-native service for enabling and powering messaging across email, mobile and social channels, helping to ensure deliverability of critical communications, transactional messages and marketing messages. The company removes the burden and cost of deploying multiple messaging servers with a service available over SMTP or via API. Market leading companies rely on Message Bus to manage the trust relationship between senders and recipients, increasing their message deliverability rates and revenues. More information is available on the company-s website: .

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Amber Rowland

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