LONDON, UNITED KINGDOM — (Marketwired) — 07/03/13 — giffgaff.com, the UK-s only community-driven SIM-only mobile network, has today . giffgaff are hoping that their reduced international calling rates will make their SIM-only deals even more attractive, especially since 2011 Census results show that 7.5 million non-British people are living in the UK.
2.48 billion International mobile minutes were used in Britain in 2012, costing consumers an estimated GBP 352 million. However, with international minutes costing on average 6p per minute with giffgaff, the same number of minutes would have totalled just GBP 148 million – a saving of GBP 203 million per year.
In addition, as communication technologies have continued to improve, the volume of international traffic has doubled since 2006. With this in mind, giffgaff will be looking to service this need by offering excellent value calling to at least the top 50 international destinations from the UK. These significantly reduced tariffs will be rolled out on all of their SIM- cards and will be available to all members.
new rates will even compete with specialist low-cost international call networks. Here is a sample taken for the 15 most popular calling destinations:
The new international pricing structure at giffgaff will enable their members to make more regular international calls on their mobile phones. For instance, with giffgaff you are able to make calls to landlines and mobiles in Hong Kong, Canada, India, USA, and Poland for less than 5p a minute, and calls to the Americas and Canada at a lower cost than on Lyca, Lebara, and Vectone.
With more and more people making international calls, giffgaff hope that their new pricing policy will encourage people to avoid the “throw away” experience of using a calling card. When asked why giffgaff decided to tackle the international calls market, Mark Entwistle, their Product Manager answered:
“At giffgaff we know how important it is for people to get great value from their mobile. That-s why we offer all round great prices in our goodybags and our new look International prices, so our members get a great deal no matter if you-re calling another number in the UK or abroad.”
While giffgaff is delighted to be offering such fantastic value on their international calls, the company is also very happy to be able to support these offers with strong UK rates and free giffgaff to giffgaff calls.
For more information or to view one of their fantastic
Contacts:
giffgaff
Alison Esposti
Marketing Manager
07746 187428
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