CHICAGO, IL — (Marketwired) — 07/02/13 — , a leading manufacturer of imaginative playground and fitness equipment, has partnered with , the market leader in , to better equip its sales force and distributors with the right assets, experts, sales process and methodologies, making them smarter for all prospect and client interactions.
Playworld introduced the SAVO Sales Enablement solution, as well as to its global direct and indirect sales force in February 2013 and has since reached 100 percent adoption versus the 25 percent the previous solution garnered. The company also plans to integrate SAVO with its CRM system, Salesforce.com, to enable greater revenue performance later this year.
“The significant increase in adoption is a testament to the success SAVO has brought our sales force,” said Jeanne Bernt, Sales Enablement manager for Playworld Systems. “We encourage our reps to use it everyday to see what-s new and learn from their peers on what-s happening in our industry. With SAVO, our reps are getting the right sales tools at the right time for success.”
Through SAVO, Playworld-s sellers have instant access to subject matter experts, great search capabilities and can also rate marketing materials and information to provide a better understanding of the tools they find most valuable.
“We-re thrilled Playworld-s sales team is experiencing immediate value with SAVO,” said Mike Segal, executive vice president of Sales at SAVO. “After the planned integration with Salesforce.com, we anticipate Playworld will achieve even greater results and stronger lead conversions by harnessing the combined power of CRM and sales enablement.”
For more than 40 years, Playworld Systems has delighted in igniting joy in people of every age and ability through play and fitness. Based on the belief that The World Needs Play®, Playworld Systems turns dreams into reality with its imaginative, customized commercial playground and fitness equipment. Our innovative product lines — PlayDesigns®, PlaySimple®, Playworld®, Origins, NEOS®, ENERGI®, and LifeTrail®, to name just a few — are designed to unleash the transformational power of play, and imaginations soar and bodies strengthen along the way. An industry leader, we are first and foremost a family-owned company that cares about our customers as if they were family. Our customers benefit from unparalleled personalized attention from our network of local distributors and our value-added services. We invest significant resources to measurably reduce our impact on the environment. Our aggressive action to eliminate polyvinyl chloride (PVC) helped Playworld Systems become the first and only playground manufacturer to have its products Cradle to Cradle CertifiedCM Silver. We are deeply committed to evolving the world of play by moving beyond accessibility to create truly inclusive play spaces. That-s why we developed the Inclusive Play Design Guide, a free comprehensive resource that enables the creation of landmark inclusive play spaces. Come out and play with us. For more information about Playworld Systems, visit .
Founded in 1999, SAVO is the leading provider of sales enablement solutions. SAVO-s on-demand sales enablement platform maximizes the sales team-s ability to communicate value and differentiation in clear, consistent and compelling ways. Combining proven sales and marketing best practices with award-winning technology, SAVO addresses all aspects of the sales enablement challenge — spanning people, process, insight and technology. For more information, visit or follow us on , or .
For more information, please contact:
Michelle Genser
312-506-1783
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