LOS ANGELES, CA — (Marketwired) — 06/25/13 — Senior Partner Thomas Lee announced today that Katie Gerber has been promoted to Vice President in the national communications agency-s Los Angeles office.
“Katie has done a phenomenal job for our West Coast-based clients and has proven to be an exceptional leader,” said Lee. “She is an invaluable asset as we continue our steady growth in California. We are lucky to have her.”
Gerber, who joined the 451 Marketing Los Angeles office in January, has more than 13 years of public relations experience in the technology, consumer, video gaming and entertainment industries. At 451 she will lead the LA public relations team and continue to focus on developing and managing campaigns for the agency-s growing roster of West Coast-based clients.
“There aren-t many firms that understand the importance of an integrated approach to media, utilizing social, old and new mediums to cut through the clutter,” said Gerber. “This, along with unmatched client service and a genuine passion for the work we do, sets 451 apart from others in the market.”
Prior to joining 451 Marketing, Gerber founded 318 Agency, representing clients in the lifestyle, technology and digital entertainment spaces. Before that she worked with emerging global kids- entertainment company, Mind Candy, and also served as Vice President for Wonacott Communications, where she provided senior-level counsel for Wonacott-s interactive entertainment and consumer electronics clients while helping to expand new business for the company.
Gerber also spent several years at Disney-s Interactive Media Group, where she focused her efforts on evolving the growing family friendly online gaming business and worked on major franchises including Cars, Club Penguin, Disney Fairies and Pirates of the Caribbean.
Gerber began her career at A&R Partners/Edelman, handling media and analyst relations on large consumer and enterprise technology clients, such as Adobe, Inc., and palmOne. She later moved on to represent a variety of consumer tech and entertainment accounts including Hotwire, Pioneer Electronics, Sony Electronics, Sony Pictures Home Entertainment, THQ, Newegg.com and several independent online and mobile game publishers, among others. Gerber holds a bachelor-s degree in communications, with a focus on TV and video production, from Santa Clara University.
451 Marketing is an that specializes in public relations, social media marketing and search marketing. Headquartered in Boston and representing Los Angeles, New York, San Diego, and Las Vegas, 451 Marketing works with brands to build awareness, engage customers, create fan loyalty, and drive business through a cutting-edge integrated communications approach. For more information, visit
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Tom Lee
451 Marketing
617-986-0223
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