To compensate for shrinking revenues from traditional services, mobile operators are expanding to additional services like, for example, mobile money. Providing these services opens up new revenue channels while, at the same time, they are using their excellent technical expertise, their subscriber base and their existing distribution networks. Bringing financial services to the unbanked via mobile devices has already shown significant revenue potential for operators. Orga Systems- mobile payments solutions are enabling outstanding services in the area of prepaid airtime distribution and mobile money for more than 200M subscribers in the Americas. The option to sell products in the area of voice, data and financial transactions offers decisive advantages to operators.
Moving into new markets and countering shrinking revenues
To be successful in the long run, mobile operators must leverage their distinctive knowledge of their low-income customers, take care to offer an inexpensive but extensive distribution network and attain skills to provide financial services. Managing all this, operators can generate additional revenues in their home markets and move into new geographic markets. In the light of declining growth rates for traditional mobile services and shrinking margins, this opportunity has to be taken seriously.
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