PORTLAND, OR — (Marketwired) — 06/12/13 — Urban Airship, the leader in building mobile relationships with connected consumers, today announced the appointment of Troy Anderson as chief product officer. Troy will be responsible for leading the company-s product roadmap through product management, development, design and strategy to ensure Urban Airship-s customers are at the forefront of mobile innovation with world-class products and services that rapidly advance their business objectives.
As the former chief of products and applications at Snapfish, Anderson brings 13 years of experience in driving product strategy and leading agile teams for global companies delivering products and services from startup to massive scale. While at Snapfish, Anderson was responsible for the consumer experience of more than 120 million registered users and directed all consumer-facing products and applications powering Snapfish.com, Walgreens Photo and Walmart Photo. Prior to his role at Snapfish, Troy was president and CEO of KnowledgePlex, a Fannie Mae Foundation subsidiary, where he led a cross-national engineering and product team. He is a co-founder of Valiant Hero, a language engine startup, and a co-founder of the Coquille Economic Development Corporation — one of the largest employers in southwest Oregon.
“Between push messaging, mobile wallet solutions and location targeting, Urban Airship is on the leading edge of innovation in helping brands develop stronger customer relationships,” said Troy Anderson, chief product officer, Urban Airship. “I-m thrilled to join the team and continue to advance the state of mobile relationship management solutions and what our customers are able to achieve using them.”
“With more companies realizing that mobile offers the ability to be wherever their customers are, it-s essential that Urban Airship continues to drive forward the market-s innovation,” said Scott Kveton, co-founder and CEO, Urban Airship. “As we-ve grown from supporting developers to being a key enabler of brands- mobile initiatives worldwide, adding a CPO was a natural extension to the executive team. Troy-s wealth of knowledge and experience in leading product teams will prove to be essential ingredients for the success of our company and our customers- businesses.”
Urban Airship enables brands to build relationships with their constantly connected customers through Mobile Relationship Management solutions that streamline delivering highly targeted, cross-platform mobile push messages and Apple Passbook passes. Billions of push messages and tens of thousands of passes are delivered each month, sparking exceptional consumer experiences, driving app engagement and increasing customer loyalty and lifetime value for leading brands such as CBS Interactive, Cinemagram, ESPN, Groupon, Walgreens and Warner Bros. The company-s solutions manage the end-to-end process of high-performance push messaging, location-targeted messaging and Passbook pass management. For more information, visit and follow us on Twitter @urbanairship.
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Candace Locklear
Mighty PR
510-292-8216
Corey Gault
Urban Airship
971-200-4507
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