“Our website has been completely restructured and revised. Besides the optimised, modern presentation of our core products, PVC profiles for windows and doors, the special focus of the new design concept of the SIP website was on usability for our target group. Now our partner businesses, as well as architects, renovators and house builders, have the opportunity to inform themselves according to the requirements of their construction projects,” said Götz Schmiedeknecht, Managing Director of Salamander Industrie-Produkte GmbH. “As an international manufacturer of PVC profiles for windows and doors, it is especially important to us that our website reflects the international corporate alignment of our company as well as our continuing growth strategy. For this reason, we have decided to expand our website relaunch to include our target markets in Spain, Italy, France and the Ukraine in addition to the German and English versions. In the country sites, users can contact partners in the local subsidiaries directly.”
Comprehensive language and country concept planned
Since SIP is currently represented in more than 70 countries and on 4 continents, the international expansion of the website is particularly important. That is why a comprehensive language and country concept is already in planning. “For us the continual expansion and implementation of our international online presence is very important,” explains Götz Schmiedeknecht. Salamander can be found at www.sip-windows.com. Users can go directly to the country pages using a simple navigation link.
SIP partners profit two-fold
To allow SIP partner businesses to maximise their sales potential as efficiently as possible, SIP has implemented on online subsidy information query tool, available starting immediately. It can be used as a basis for argumentation during consultation talks, since attention can be drawn to the concrete savings potential for the particular construction project. No matter if it is a new building or renovation, energy-saving construction pays off for everyone, since it is rewarded through diverse subsidies. The SIP database includes all national and regional subsidy programmes, as well as those offered by energy providers, that are available in Germany. During consultation talks, customers and interested parties can call up all the subsidy programmes currently available for their particular construction project with just a few clicks. Partner businesses, who register at www.sip-windows.com/Login, have complete access to the database.
Another free marketing tool that SIP now offers its customers is a web-based version of the energy savings calculator. Starting immediately at www.sip-windows.com/Energiesparrechner , not only the annual energy savings potential and the reduction in CO2 can be determined for the particular project, but also for the specific profile system that meets the customer-s particular requirements.
With the SIP energy-savings calculator, house builders can easily calculate how much they can save by replacing old windows.
For example, a house builder with a semi-detached house with approx. 50m² glazing area saves the following per year when windows from the 80-s (at that time Uw: 2.8W/m²K) are replaced with the SIP bluEvolution profile system:
Savings heating oil: 1,337 litre (0.67EUR/l)
Savings CO2: 2,675 kg
Savings in EUR: 896 EUR
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