Operators can benefit in two ways
While advanced mobile markets have linked mobile and banking services for some time, the mobile payments segment is now also expanding into emerging markets, where more than a billion mobile phone users are currently lacking bank accounts. This divergence occurred, for example due to the new availability of inexpensive mobile handsets in markets, such as Latin America, Asia and Africa. Mobile money services offer new revenue opportunities for operators in two ways: direct revenue and indirect benefits, especially reduced churn and increased ARPU. That is why worldwide markets for mobile payments are expected to experience exponential growth rates within the next years. This is due to more and more payments are made via handset – be it for digital goods, such as ringtones or music, or physical goods, such as books, coffee or gifts, or simply to transfer money to your family via your handset.
Truly convergent services for prepaid airtime distribution and mobile money services
To secure their piece of the cake, operators have to enable their subscribers to charge online and offline products and services using their mobile money services. Mobile payment solutions have to enable truly convergent services in the area of prepaid airtime distribution and mobile money. The option to sell “bundled” products in the area of voice, data and financial transactions offers unique advantages to the operators.With its Mobile Money solutions, Orga Systems underlines its strong offerings for distribution management, including handling revenue sharing, commissions and fees, sales targets and bonuses, management of e-money float and cash float.
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