HONG KONG — (Marketwired) — 06/10/13 — UMeWorld Limited (OTCQB: UMEWF) is pleased to announce the beta launch of SmartStar in China, a cloud-based, adaptive learning education platform, under its digital education business division. Unlike traditional online courseware, SmartStar provides a concept-level assessment and evaluation of a student-s learning progress. It identifies the student-s strengths, weaknesses, their proficiency in a given subject area and personalizes the delivery of proprietary educational items according to the student-s learning needs. SmartStar is also capable of providing scoring and statistical analysis of exams and evaluations and to provide administration of local and nationally standardized exams. It is ideal for schools and teachers.
SmartStar will be available through a monthly subscription, enabling the user to have unlimited access via the internet. UMeWorld is in discussions with several national distributors who will offer SmartStar pre-paid cards that can be used against a monthly subscription.
“SmartStar is on track to become a leading education service provider in China,” said Michael Lee, CEO of UMeWorld. “The K-12 education system in China is the largest in the world comprising 230 million students and 12 million teachers. Chinese families spend more discretionary income on education than anything other expense, except for housing. The educational landscape in China is highly competitive. Schools dictate entrance requirements for students. This motivates parents to ensure that their children have access to the best educational tools. SmartStar is one such tool.”
UMeWorld-s mission is to facilitate the interaction between people — “You” and “Me,” through its digital platform. Currently, UMeWorld operates UMeLook (), an online video platform focused on bringing foreign video content to China. UMeLook is deployed through a sophisticated CDN (Content Delivery Network) with broad coverage throughout mainland China, Hong Kong & Taiwan. UMeLook plans to be a source of foreign video content for the Chinese viewer across any Internet-enabled device in China. UMeWorld intends to focus its future operations on digital media and the digital education market.
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