PALO ALTO, CA — (Marketwired) — 06/06/13 — , the API company, today announced that it has added a major new feature to its leading API platform: push notifications. Developers building API-powered apps with Apigee backend-as-a-service (BaaS) capabilities can now boost user engagement with highly relevant and context-aware notifications delivered directly to customers. The free, self-service Apigee platform gives developers unprecedented capacity — up to 10 million free push notifications per month — and Apigee Enterprise customers can support even the largest enterprise-scale campaigns with unlimited push messaging.
“The Apigee platform makes it easy to reach customers through APIs, apps, and data, and push notifications give developers a powerful tool to create even more meaningful engagements,” said Ed Anuff, head of product strategy at Apigee. “Sharing information directly with a carefully targeted audience has proven to be the most effective way to connect with customers. With Apigee, developers can create context-sensitive push notifications that take advantage of data stored in Apigee. This integration enables highly focused, context-aware push campaigns — such as notifications sent only to users in a specific geographic location or to your -most loyal- users.”
The Apigee API Platform-s App Services capability provides an enterprise backend-as-a-service (BaaS). With Apigee, developers can get apps up and running quickly, setting up a cloud-based data platform in minutes instead of months — without any server-side coding. With Apigee, developers can quickly build leading-edge mobile apps with social graphs, geo-location, built-in activity streams, and much more.
Key features of Apigee-s push notification capability include:
Push notifications are delivered through easy-to-use APIs.
Push capabilities are integrated with user data stored in Apigee App Services for contextually relevant messaging based on factors such as location, time or customers deemed “high value.”
The impact of push campaigns can be measured through Apigee-s built-in analytics capabilities or through Apigee Insights.
Apigee delivers the flexibility to be integrated into the ecosystem of enterprise software such as identity and business intelligence systems though APIs.
Apigee can support massive, enterprise-scale push campaigns.
Ignite, a mobile app development studio, is using Apigee-s push notification functionality to proactively engage with clients.
“We wanted to find a way to streamline our project lifecycle and provide a more engaging experience for our clients. By developing an app on the Apigee platform, we were able to dramatically simplify the client experience and improve key aspects of the process,” said Jeremy Anticouni, Ignite co-founder. “By using Apigee-s push notifications, clients are notified in real-time to take action on project proposals, milestones and even invoices. Using push notifications makes it much easier for us to communicate with our clients in a timely and consistent manner and has resulted in improved efficiency as well as an increase in conversions.”
Apigee-s push notification capabilities are available today as part of the Apigee API platform, delivered as software-as-a-service or on-premises. For more information, please go to . To sign up and start using Apigee today, go to .
For more information about Apigee Enterprise, a premium set of API management services and support, please go to or email .
is the leading provider of API technology and services for enterprises and developers. Hundreds of companies including Walgreens, Bechtel, eBay, Pearson, and Gilt Groupe as well as tens of thousands of developers use Apigee to simplify the delivery, management and analysis of APIs and apps. Apigee-s global headquarters are in Palo Alto, California, and it has offices in Bangalore, India; London, Austin and Detroit. To learn more, go to .
Apigee is a registered trademark in the U.S. Other product or company names mentioned may be trademarks or trade names of their respective companies.
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