YARDLEY, PA — (Marketwired) — 06/06/13 — The Agency Inside® Harte-Hanks () an omnichannel customer engagement agency of Harte-Hanks (NYSE: HHS), announced today that Michele Fitzpatrick, executive vice president, strategy and marketing for The Agency Inside Harte-Hanks, has been named 2013 Direct Marketer of the Year by the The honor is given to those individuals who have had a powerful impact on direct marketing, regionally or nationally, and demonstrated strong leadership and professional integrity. Michele will be honored with the PDMA-s 2013 Direct Marketer of the Year Award at the annual Benjamin Franklin “Benny” Direct Marketing Awards ceremony on June 6, 2013 at The Academy of Natural Sciences in Philadelphia, PA.
“Michele-s accomplishments are extremely impressive and clearly make her well deserving of this award. She is a perfect example of the type of forward-thinking, can-do marketer that we are proud to have as part of our membership and our industry. Our sincere congratulations to her,” said Geff Rapp, president, Philadelphia Direct Marketing Association. “Winners of the PDMA Direct Marketer of the Year Award have made an invaluable contribution to direct marketing in a demonstrable way, as Michele has clearly shown by her thought leadership and ability to meet customer needs in a fast-moving, always evolving multi-channel marketing environment.”
“Michele has been the champion of our customer engagement agency focus, as well as the driving force of our strategic approach to direct marketing and our methodologies around Path to Purchase and Customer Journey Mapping,” said Jeannine Falcone, executive vice president, customer strategy and engagement, Harte-Hanks Direct Marketing. “Michele-s leadership in the strategic design of clients- omnichannel marketing programs has resulted in spectacularly relevant, impactful multichannel marketing campaigns for leading global brands, and we are very pleased to see her work recognized by the Philadelphia Direct Marketing Association.”
Michele brings more than 20 years of marketing experience in the direct response arena to her work. She currently serves as executive vice president, strategy and marketing for The Agency Inside Harte-Hanks with responsibility for marketing strategy, analytics, market research, and new business development. As an award-winning strategist and sought-after industry speaker, Michele brings her passion for the power of relationship marketing to The Agency Inside-s clients across all of the company-s vertical markets in the automotive, consumer brands, financial services and healthcare industries.
Michele lives in Yardley, PA and holds a B.S. in Journalism from West Virginia University with additional studies in marketing and communications. In addition to her professional contributions to the region, Michele is involved with the local community, volunteering with several programs that empower children with special needs.
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Harte-Hanks, Inc. is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Website at or call (800) 456-9748.
The Agency Inside® Harte-Hanks is a full-service, omnichannel customer engagement agency specializing in direct and digital communications. With award-winning strategy, creative and implementation services, The Agency Inside helps marketers within targeted industries understand, identify, and engage prospects and customers in their channel of choice. Recognized and respected as a market leader for many decades, it is our mission to deploy world-class, insight-driven, multichannel relationship marketing programs that address each client-s acquisition, cross-sell, retention and loyalty needs.
This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Harte-Hanks and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.
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