NEW YORK, NY — (Marketwired) — 06/05/13 — , the world-s largest consumer packaged goods company, is optimizing their digital branding initiatives with , the only media technology company in the world that measures which ads are seen and not seen. Working with Sticky, P&G has saved up to 25% on their branding campaigns and initiatives.
Accurately measuring the branding performance of digital investments has been an ongoing challenge for brands like P&G. Krister Karjalainen, Head of Digital, P&G Nordic, is looking forward to a long-standing relationship with Sticky.
“Applying Sticky-s tracking to our digital media campaigns will help us to optimize and increase our ROI on digital marketing investments in some campaigns up to 25%,” Karjalainen said.
Sticky-s state-of-the-art eye tracking technology uses regular webcams to track consumer eye movements. This allows P&G to identify which of their digital ads consumers see, and which are overlooked. Sticky President, Jeff Bander, believes this new technology will help P&G optimize wasted impressions.
“Sticky-s technology creates a transparent marketplace to relieve the frustration of wasting money on unseen ad impressions,” said Bander. “We are very proud to know that P&G has embraced this new technology, and are confident that it will revolutionize the way online ads are being planned, purchased and evaluated.”
Data shows that 60% of all online ads are never seen. The remaining 40% are considered “viewable.” Of those “viewable” ad impressions 33% are never seen by consumers. Sticky-s technology differs fundamentally from other “viewable” solutions in that it measures if an ad is seen, not just in-screen.
One of the research campaigns Sticky conducted for P&G recently won IAB Europe-s 2013 Highly Commended Research Award at IAB Europe-s Interact conference.
Sticky is the only media technology company that provides a platform for ensuring that display ads get seen. Sticky-s disruptive technology provides brand advertisers with objective data to improve their digital performance, and can be used in conjunction with all their partners in the digital eco system to increase ROI.
P&G serves approximately 4.6 billion people around the world with its brands. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head &Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide.
Jeff Bander
President
917-523-0007
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