(arvato Systems) Gütersloh, Germany – The digitization of the media landscape presents major challenges for well-known specialist publishers. In addition to printed media, users expect intelligent solutions to get to the required information as quickly as possible. Advertisers are also increasingly on the lookout for new and different ways to address their target groups, whether through publications produced in-house or targeted communication involving various types of digital advertising.
Under the motto ‘Shaping Transformation,’ the German Association of Business Media conference picks up on this trend and delivers insights into the digital future of specialized media by presenting a combination of theoretical considerations for future media usage patterns and practical reports on the experiences of other publishing houses.
For the second time running, the conference is scheduled to take place on 5 and 6 June 2013 in the futuristic Q2 building in the ThyssenKrupp Quarter in Essen.
Together with SAP, arvato Systems will use Stand 28 to demonstrate how publishers meet the growing demands placed on their IT solutions using the solutions from SAP and consulting services from the publishing specialists at arvato Systems.
This year, arvato Systems is also a sponsor of the German Association of Business Media conference.
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