STOCKHOLM, SWEDEN — (Marketwired) — 06/03/13 —

* Video traffic growing by 60 percent annually, driven by better network
Speeds

* Total global smartphone subscriptions hit the 1.2 billion mark in 2012,
and
are due to reach 4.5 billion by the end of 2018

* 60 percent of the world-s population due to be covered by LTE in 2018

* Smartphone users spend most time on social networks: an average of 85
minutes a day in some networks

* Data traffic volumes doubled between Q1 2012 and Q1 2013, and are
expected
to grow 12-fold by 2018

The new edition of the Ericsson (NASDAQ: ERIC) Mobility Report reveals that
mobile-data traffic will continue to grow significantly in the coming
years, a
trend driven mainly by video. Overall data traffic is expected to grow
12-fold by the end of 2018. Increasing usage is driven by continual growth
in the amount
of content available as well as the improved network speeds that come with
HSPA
and LTE development.

Douglas Gilstrap, Senior Vice President and Head of Strategy at Ericsson,
says:
“LTE services will be available to about 60 percent of the world-s
population in
2018. We expect LTE subscriptions to exceed 1 billion in 2017, driven by
more
capable devices and demand for data-intensive services such as video. Owing
to
the build out of WCDMA/HSPA, network speeds have improved, and so has the
user
experience.”

Figure: Population coverage by technology, 2012-2018

Video makes up the largest segment of data traffic in networks, and it is
expected to grow around 60 percent annually up until the end of 2018. Video
consumption is on average 2.6GB per subscription per month in some
networks.

While video is popular, users don-t necessarily tend to spend the most time
on
data-heavy applications. Consumers spend more time on social networking: an
average of up to 85 minutes per day in some networks.

Smartphones accounted for around half of all mobile-phone sales in Q1 2013,
compared with roughly 40 percent for the whole of 2012. The number of total
mobile subscriptions grew by 8 percent globally year-on-year by Q1 2013. Of
those, WCDMA/HSPA added around 60 million subscriptions, GSM/EDGE-only
subscriptions grew by roughly 30 million, and LTE added around 20 million
new
subscriptions. Mobile-broadband subscriptions grew even faster over this
period
(at a rate of 45 percent year-on-year), reaching around 1.7 billion.

The Mobility Report also addresses the concept of “app coverage” –
broadening
the definition of coverage from voice to include how well users are able to
access their mobile apps – and presents a new framework explaining the
effects
of varying network performance in a way that is relevant to the user.

In this edition of the report, the relationship between network performance
and
consumer loyalty is also studied. Network performance is the principal
driver of
subscriber loyalty to mobile operators, followed by value for money. Other
sections of the report explain the effects of smartphone signaling on data
traffic, and look at data roaming, identifying opportunities for operators
to
generate new revenue streams.

NOTES TO EDITORS

Link to new and previous issues of the Ericsson Mobility Report:

Bio and photos of Douglas Gilstrap

PDF version of the report

Press release November 21, 2012: Ericsson Mobility Report shows rapid
smartphone
uptake and doubling of mobile data traffic

Download high-resolution photos and broadcast-quality video at

Ericsson is a world-leading provider of communications technology and
services.
We are enabling the Networked Society with efficient real-time solutions
that
allow us all to study, work and live our lives more freely, in sustainable
societies around the world.

Our offering comprises services, software and infrastructure within
Information
and Communications Technology for telecom operators and other industries.
Today
40 percent of the world-s mobile traffic goes through Ericsson networks and
we
support customers- networks servicing more than 2.5 billion subscriptions.

We are more than 110,000 people working with customers in more than 180
countries. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden.
In
2012 the company-s net sales were SEK 227.8 billion (USD 33.8 billion).
Ericsson
is listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock exchanges.

Figure 19: Population coverage by technology:

Figure 16: Mobile Data traffic by application type, 2010-2018:

Figure 1: Mobile Subscriptions by region Q1 2013:

Figure 9: Global total data traffic in mobile networks, 2007-2013:

Figure 7: Mobile subscriptions by technology and region 2012:

Figure 5: Mobile subscriptions by technology, 2009-2018:

Figure 2: Penetration percentage Q1:

Press release PDF:

Figure 29: Application mobile data traffic volumes by device type:

Figure 8: Mobile subscriptions by technology and region 2018:

Ericsson Mobility Report PDF:

This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:

(i) the releases contained herein are protected by copyright and
other applicable laws; and

(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.

Source: Ericsson via Thomson Reuters ONE

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FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Communications
Phone: +46 10 719 69 92
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