STOCKHOLM, SWEDEN — (Marketwired) — 05/23/13 —

* Ericsson reaches milestone of providing managed services to networks
that
serve 1 billion subscribers

* As the undisputed leader in managed services, Ericsson has signed more
than
300 contracts worldwide

* The trend toward anywhere, always-on broadband connectivity and
excellent
user experience continues to drive the demand for managed services

In an increasingly Networked Society, a growing number of devices are
expected to use broadband connections to deliver a wide array of rich
communication and multimedia services, anytime, anywhere. Even more
advanced network solutions are required to meet the demand for superior
performance, and the natural solution for operators is to sign managed
services contracts with partners that assume responsibility for activities
such as operating and managing their networks.

As the world-s leading provider of communications technology and services,
Ericsson (NASDAQ: ERIC) pioneered managed services for telecom and
continues to be the frontrunner in this area. With well over 15 years of
experience in managing multi vendor, multi-technology networks, Ericsson
industrialized the concept of delivering managed services for multiple
operators through outstanding Global Service Centers and a strong field
service organization.

Network operations have traditionally been central to the business of
providing communications services. During the past decade, however, this
has changed. In an age that has seen the introduction of 3G, LTE (4G) and
other great innovations, many operators have chosen to appoint a vendor to
manage either the new technology or the legacy technology. To stand out
from the competition, operators need to focus on finding new ways of
driving business innovation and improving quality of experience for their
customers.

In order to achieve these goals, Ericsson is pioneering the development of
the Experience Centric Managed Services model, which offers operators
benefits such as continuous service improvement, reduced time to market,
access to technical competence, and a shared focus on user experience. The
end result is satisfied users, lower subscriber churn rates, higher average
revenue per user and a more cost efficient operation.

Magnus Mandersson, Executive Vice President and Head of Business Unit
Global Services, says: “We-re very proud to have passed the 1 billion
subscriber milestone, as this confirms our leadership in managed services.
We achieved this goal by earning the trust of our customers with our
high-performance operations and processes and our skilled people, which are
at the heart of Ericsson-s services business. This milestone is just one of
many on the journey we have undertaken. The next step is to make the
transition from traditional managed services to Experience Centric Managed
Services.”

To achieve global scale, Ericsson has invested more than USD 1 billion in
tools, methods and processes for service delivery and established Global
Service Centers in Romania, Mexico, India and China to deliver managed
services remotely for a large number of networks across the globe.

Managed Services is about people and competence, and over the years more
than 25,000 employees have transferred to Ericsson from operators around
the world. Ericsson is continuously looking for new ways to help its
customers put their customers first. We believe that – in addition to
enhancing innovation, agility and speed – managed services can enable
operators to focus on specialization and place a greater emphasis on user
experience and customer relationships.

NOTES TO EDITORS

Ericsson Global Services media kit:

Customer Centric Managed Services:

Customer stories world map:

Download high-resolution photos and broadcast-quality video at

Ericsson is the world-s leading provider of communications technology and
services. We are enabling the Networked Society with efficient real-time
solutions that allow us all to study, work and live our lives more freely,
in sustainable societies around the world.

Our offering comprises services, software and infrastructure within
Information and Communications Technology for telecom operators and other
industries. Today more than 40 percent of the world-s mobile traffic goes
through Ericsson networks and we support customers- networks servicing more
than 2.5 billion subscribers.

We operate in 180 countries and employ more than 100,000 people. Founded in
1876, Ericsson is headquartered in Stockholm, Sweden. In 2012 the company-s
net sales were SEK 227.8 billion (USD 33.8 billion). Ericsson is listed on
NASDAQ OMX, Stockholm and NASDAQ, New York stock exchanges.

1 billion subscribers benefit from Ericsson-s Managed Services:

This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:

(i) the releases contained herein are protected by copyright and
other applicable laws; and

(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.

Source: Ericsson via Thomson Reuters ONE

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Ericsson Corporate Communications
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