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Leagle Selects CallidusCloud-s LeadFormix Marketing Automation to Improve Lead Management

PLEASANTON, CA — (Marketwired) — 05/22/13 — Callidus Software Inc. (NASDAQ: CALD), a leading provider of sales and marketing effectiveness software, announced today that Leagle Inc., a Japanese business consultancy firm, has selected CallidusCloud-s LeadFormix® marketing automation solution. LeadFormix will be used to accelerate its lead to revenue process by bridging the gap between website visitor intelligence and targeted marketing campaigns. The agreement was signed in the second quarter of 2013.

provides an easy-to-use, collaborative SaaS platform designed for inside sales, sales, marketing, and web optimization teams to transform their sales pipeline growth. The platform goes beyond demand generation and workflow automation to provide real insight into a website visitor-s intent, deriving actionable intelligence to convert a visitor into a qualified sales lead. The solution uses effective collaboration methodologies and enables knowledge sharing within communities across an organization-s internal and external networks to bridge the gap between sales and marketing and help boost revenues.

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Callidus Software Inc. (NASDAQ: CALD), doing business as CallidusCloud®, is a leading provider of cloud software. CallidusCloud enables organizations to accelerate and maximize their lead to money process with sales and marketing effectiveness cloud software. CallidusCloud maximizes and accelerates sales and marketing processes for over 1900 leading organizations. Small, medium and large enterprises across multiple industries and geographies rely on CallidusCloud for better marketing, and smarter selling.

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©2013. Callidus Software Inc. All rights reserved. Callidus, Callidus Software, the Callidus Software logo, CallidusCloud, the CallidusCloud logo, TrueComp Manager, ActekSoft, ACom3, ForceLogix, Salesforce Assessments, iCentera, Webcom, Litmos, the Litmos logo, LeadFormix, Rapid Intake and 6FigureJobs are trademarks, service marks, or registered trademarks of Callidus Software Inc. and its affiliates in the United States and other countries. All other brand, service or product names are trademarks or registered trademarks of their respective companies or owners.

Giles House
CallidusCloud
925-251-2200